Marketing Manager
1 month ago
80Twenty is a boutique marketing recruitment agency that connects high-growth companies with exceptional candidates.
Our client, a leading manufacturer of high-end, handmade wall decor is looking for a dynamic Marketing Manager to join their growing team. In business for over 50 years, their team of talented artists create one-of-a-kind pieces for the home decor and hospitality industries. Their work is rich in creativity, diversity, and range as well as style and designs. Their skilled in-house artists create bespoke pieces, adding originality and impeccable craftsmanship to a variety of spaces. The Marketing Manager will be responsible for developing and implementing B2B-focused marketing strategies to increase brand awareness, drive sales, and support company growth.
This is a fully onsite (5 days/week), 3-month contract-to-hire role based in La Mirada, CA.
Key Responsibilities
Team and Creative Leadership:
- Lead, manage, and inspire the marketing and creative teams to produce innovative and effective B2B campaigns
- Provide guidance to ensure cohesive messaging and a consistent approach to marketing efforts
- Coach and mentor team members to enhance performance and accountability
- Organize and oversee content creation, including photoshoots and video production, ensuring high-quality and on-brand assets
Strategic Marketing and Campaign Management:
- Develop and execute data-driven B2B marketing strategies that align with business goals and enhance brand visibility and reputation
- Plan and manage advertising, promotional, and social media campaigns across relevant B2B platforms, including LinkedIn and industry-relevant channels
- Collaborate with cross-functional teams in Marketing, Sales, Product Support, and Design to maintain cohesive messaging and brand alignment
- Monitor, analyze, and report on key metrics and campaign effectiveness, providing insights to optimize strategy
Social Media and Content Management:
- Manage the day-to-day execution of social media strategy, ensuring active engagement with B2B audiences
- Oversee the creation and consistency of visual and written content for website, email marketing, social media (with a focus on Instagram), blog, PR, and paid campaigns
- Maintain a content calendar with compelling materials for industry-relevant channels like Instagram and LinkedIn
- Attend industry events and trade shows to capture real-time content and provide event coverage that strengthens brand presence
- Monitor social channels and respond to interactions in a timely manner to foster a strong community presence
Budget and Performance Tracking:
- Develop and manage marketing budgets, ensuring efficient allocation of resources
- Track and measure ROI on marketing initiatives, using data to guide future strategies
- Set and maintain Key Performance Indicators (KPIs) to assess the success of campaigns and partnerships
- Explore innovative marketing opportunities, including potential brand partnerships, to expand reach and generate revenue
Requirements
- Bachelor’s degree in marketing, communications, or a related field; MBA is a plus
- 5-10 years of experience in marketing and team management
- Proven experience in B2B marketing within retail or agency environments
- Excellent written and verbal communication skills, with an ability to create engaging, audience-focused content
- Highly organized with strong project management skills, able to juggle multiple projects and deadlines
- Ability to work effectively with cross-functional partners, fostering collaboration and alignment
- Proficiency with GA4 and CRM marketing automation tools (Salesforce, Hubspot, or Marketo)
- Innovative thinking, with a drive to explore new marketing strategies and content ideas
- Experience building marketing functions from the ground up
Base salary: $100k-130k DOE + benefits
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