Paid Media: META Ad Specialist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Boston, United States Overdrive Interactive Full time

About Us: Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative, and technical services. We’re driven by an entrepreneurial spirit, setting the standard for what most agencies aspire to become in today’s competitive landscape. We provide the world’s leading companies with the cutting-edge online marketing programs they need to succeed and grow. Dive into a dynamic environment at Overdrive, where online advertising, search marketing, social media, mobile, digital creative, analytics, and more come together. Learn more about us at www.overdriveinteractive.com.

Job Description: We are seeking a Facebook/META Ad Management Specialist who is meticulous and committed to managing and optimizing Facebook ad campaigns for our B2C and B2B clients. This role is pivotal in enhancing the brand’s online visibility, reach, and sales. As a specialist in this domain, you will be at the forefront of the digital marketing landscape, collaborating with diverse teams to devise and execute innovative online marketing strategies. If you are passionate about digital marketing and are always eager to hone your skills, this role is for you.

Responsibilities:

  • Manage, optimize, and scale Facebook ad campaigns, ensuring they resonate with the client’s brand and objectives.
  • Conduct audience research and segmentation. Continuously refine ad targeting and placements.
  • Implement A/B testing for ad creatives, copy, and landing pages to consistently enhance campaign performance.
  • Extract insights from campaign data and provide actionable recommendations.
  • Collaborate with the team to anticipate market opportunities and trends specific to Facebook advertising.
  • Stay updated with Facebook Ads trends, tools, and best practices.

Qualifications:

  • Proficiency with Facebook Ads Manager, Google Analytics, and Looker Studio.
  • 3+ years of hands-on experience managing Facebook ad campaigns.
  • Strong analytical skills with a knack for testing and optimization.
  • Excellent communication skills, both verbal and written.
  • Prior experience with B2B and B2C campaigns with strict monthly goals.
  • A proactive approach to learning and staying updated in the digital marketing realm.

What We Value:

  • EXCEPTIONAL:Strive to be the best version of yourself, embodying excellence in every task you undertake.
  • CURIOUS:Stay updated with the evolving digital landscape, embracing a continuous learning mindset.
  • INNOVATIVE:Bring fresh ideas to the table, pushing the boundaries of strategic thinking.
  • CARING:Promote a positive and supportive workplace, showing care for your work, your team, and our clients.

Benefits:

  • Health and Dental insurance
  • 401(k) retirement plan with company matching contribution
  • Flexible spending accounts including commuter and child care benefits
  • Vision care discounts
  • Paid vacation and holidays
  • Competitive salary
  • Employee referral bonus
  • Long term disability
  • Life insurance
  • Accidental death insurance
  • Industry training

Job Location:

We operate with a preference for a hybrid work model, valuing the balance and flexibility it brings to our team’s professional and personal lives. However, we are open to accommodating fully remote arrangements for the right candidate. We are dedicated to fostering a collaborative and inclusive work environment, regardless of where you are located.

Join Overdrive Interactive, where your ideas matter, your growth is encouraged, and your success is shared. Apply today

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