Senior Media Analyst

1 week ago

Boston, United States Gupta Media Full time
Job DescriptionJob DescriptionSalary:

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

 

We are looking for Senior Media Analysts to join our team. Qualified candidates should have extensive experience in digital media planning, buying and reporting, and managing high-priority campaigns for global clients. Experience in leading results-driven e-commerce and lead generation programs is highly desired.


We pride ourselves on being innovative, competitive, and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients. Senior Media Analysts are expected to perform at a high level, managing high-priority campaigns through all phases of planning, buying, and reporting while helping to drive our strategy forward.


Specific job responsibilities include:

  • Plan, build and optimize campaigns across digital platforms like Facebook Ads and Google Ads;
  • Analyze campaign performance, prepare and present to clients key insights, performance metrics, and optimization recommendations regularly. We’ve built an in-house reporting suite to help with this, but you should have an understanding of platforms like Google Analytics and/or Google Data Studio and be able to create custom data models in Sheets/Excel;
  • Building strong client relationships through effective communications and insights, leading client presentations. 
  • Stay current on trends in digital marketing and sharing best practices, emerging products and platforms;
  • Internally provide insights to help impact and improve team strategy including supporting the training and mentoring of new hires and junior staff.


Required Skills and Education:

  • Bachelor’s degree or higher;
  • 4+ years experience in managing ROI-focused digital media campaigns, experience in e-commerce and lead generation an added plus;
  • Advanced knowledge of Facebook Ads and Google Ads are required and experience with Snap Ads Manager, TikTok Ads Manager and LinkedIn Campaign Manager preferred;
  • Strong analytical skills and technical competency using data and metrics to measure impact and determine improvements;
  • Ability to multi-task and prioritize workload across multiple projects;
  • High level of enthusiasm and professionalism;
  • Curiosity – An important trait in every role on every team within our organization.

 

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.


Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again. 

  • Media Analyst

    2 weeks ago

    Boston, United States Gupta Media Full time

    Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands...

  • Media Analyst

    17 hours ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Digital Media Data Analyst

    20 hours ago

    Boston, United States Gupta Media Full time

    Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands...

  • Digital Media Data Analyst

    7 days ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Digital Media Data Analyst

    2 weeks ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Social Media Manager

    7 days ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success.As an expanding...

  • Social Media Manager

    2 weeks ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media is looking for an experienced and passionate storyteller to help our clients amplify their brands. As a Social Media Manager, they will be responsible for supporting clients' organic social media and influencer marketing efforts, their effective execution, and measurement of success.As an expanding...

  • Senior Manager, Digital Analytics

    2 weeks ago

    Boston, United States Boston Globe Media Partners Full time

    Job DescriptionJob DescriptionJob Description:Boston Globe Media is seeking a Senior Manager of Digital Analytics who will play a critical role in driving a quantitative approach into core strategies around user experience, content, marketing and product development. They will provide insight into the behavior of customers and potential customers,...

  • Senior Visual Designer

    7 days ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Senior Visual Designer

    1 week ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Senior Motion Designer

    7 days ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Senior Motion Designer

    1 week ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Senior Data Analyst

    1 week ago

    Boston, United States Karen Clark & CO Full time

    Karen Clark & Company seeks a Senior Data Analyst to join our consulting team in our Downtown Boston office. Senior Data Analysts support complex consulting projects and partake in the extensive validation and finalization process of KCC’s catastrophe computer models, as well as developing internal tools and automations. As a Senior Data Analyst, you will...

  • Senior Digital Media Partnerships

    Found in: Jooble US O C2 - 2 days ago

    Boston, MA, United States IQVIA Argentina Full time

    IQVIA’s Digital Enablement Center of Excellence powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable...

  • Analyst, Media Technology

    Found in: Resume Library US A2 - 4 days ago

    Boston, Massachusetts, United States Digitas Full time

    Job Description We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.  We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex...

  • Senior Analyst

    5 days ago

    Boston, United States Salesforce Full time

    The Partner Success Snr. Analyst will work with the Partner Success Sales Strategy team & Partner Success leadership team to scope and deliver multi-functional transformation initiatives. Examples of projects you will work on range from the very stra Senior Analyst, Analyst, Salesforce, Operations, Processing, Project Management, Technology

  • Full-Stack Engineer

    7 days ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Are you constantly opening your dev tools on sites that you visit to see how they work?  Have you explored different ways to turn JSON into Java objects and vice-versa? Have you lost track of time while investigating a bug? If so, then we would like to talk with you.We are looking for a Full-Stack Software Engineer to...

  • Full-Stack Engineer

    1 week ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Are you constantly opening your dev tools on sites that you visit to see how they work?  Have you explored different ways to turn JSON into Java objects and vice-versa? Have you lost track of time while investigating a bug? If so, then we would like to talk with you.We are looking for a Full-Stack Software Engineer to...

  • Senior Budget Analyst

    2 days ago

    Boston, United States Massachusetts Bay Transportation Authority Full time

    The Senior Budget Analyst assists in the development, monitoring, and reporting for all assigned capital projects within the Capital Programs Oversight department. The Senior Budget Analyst is a specialist in the discipline of budget and cost management and must possess solid technical, organizational, and communication skills. The Senior Budget Analyst...

  • Social Media Specialist

    Found in: Talent US C2 - 2 weeks ago

    Boston, United States Khoury College Full time

    About the OpportunityNortheastern University is looking for an innovative, creative and driven social media specialist to execute Northeastern’s organic social media strategy across all platforms, both emerging and established. Reporting to the Senior Social Media Manager, the role is integral to building upon Northeastern’s global brand presence by...