Media Analyst

2 weeks ago

Boston, United States Gupta Media Full time
Job DescriptionJob DescriptionSalary:

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.


If you are skilled in digital media planning, buying and reporting, managing high-priority campaigns, we want to talk to you. Gupta Media is currently looking to add highly qualified Media Analysts at all levels to our Media team. We pride ourselves on being innovative, competitive and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better. We work closely with vendors to make sure that their products align with the goals of our clients.  As a Analyst on our Media team, you will be expected to excel in the following areas:


Campaign Management

  • Plan, build and optimize campaigns across digital platforms like Facebook Ads, Google Ads, Amazon Ads and Reddit. You should be well-versed in all of these;
  • Reporting. We’ve built an in-house reporting suite to help with this, but you should be familiar with platforms like Google Analytics and be able to create custom data models in Excel/Google;
  • Multi-tasking across multiple platforms and projects. 


Client Communication

  • Communicating with clients via Zoom, phone and email on a daily basis
  • Analyze campaign performance, share key insights and make recommendations for optimization


Internal

  • Provide insights to help impact and improve team strategy
  • Stay current on trends in digital marketing, best practices, and emerging products and platforms
  • Involvement in the training and mentoring of new hires and junior staff


Required Skills and Education:

  • Bachelor’s degree or higher – Marketing, Advertising, Business, Economics or related field
  • 2+ years experience in Digital Marketing
  • Advanced knowledge of Google Ads (Search, Display, Shopping), Facebook Ads, Amazon Ads, Connected TV, Criteo, Reddit and other digital marketing platforms
  • Analytical expertise
  • Ability to multi-task and prioritize workload across multiple projects
  • High level of enthusiasm and professionalism
  • Curiosity – An important trait in every role on every team within our organization

 

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.


Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again.


Candidates must be authorized to work in the US for at least 2 years.

  • Media Analyst

    4 weeks ago

    Boston, United States Gupta Media Full time

    Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands...

  • Senior Media Analyst

    2 weeks ago

    Boston, United States Gupta Media Full time

    Job Description Job Description Salary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Digital Media Data Analyst

    2 weeks ago

    Boston, United States Gupta Media Full time

    Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands...

  • Senior Media Analyst

    2 weeks ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Digital Media Data Analyst

    4 weeks ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have...

  • Senior Media

    5 days ago

    Boston, United States Connelly Partners Full time

    Job DescriptionJob DescriptionSalary: SENIOR MEDIA & MARKETING PERFORMANCE ANALYSTAnalytics Department MissionThe Connelly Partners Data & Analytics team partners with its clients and agency co-workers to help answer three fundamental questions: what happened? so what? and what’s next? Our answers to these questions are rooted in and driven by data.  As...

  • Senior Media

    4 days ago

    Boston, United States Connelly Partners Full time

    Job DescriptionJob DescriptionSalary: SENIOR MEDIA & MARKETING PERFORMANCE ANALYSTAnalytics Department MissionThe Connelly Partners Data & Analytics team partners with its clients and agency co-workers to help answer three fundamental questions: what happened? so what? and what’s next? Our answers to these questions are rooted in and driven by data.  As...

  • Full-Stack Engineer

    3 weeks ago

    Boston, United States Gupta Media Full time

    Job DescriptionJob DescriptionSalary: Are you constantly opening your dev tools on sites that you visit to see how they work?  Have you explored different ways to turn JSON into Java objects and vice-versa? Have you lost track of time while investigating a bug? If so, then we would like to talk with you.We are looking for a Full-Stack Software Engineer to...

  • Senior Manager, Digital Analytics

    2 weeks ago

    Boston, United States Boston Globe Media Partners Full time

    Job DescriptionJob DescriptionJob Description:Boston Globe Media is seeking a Senior Manager of Digital Analytics who will play a critical role in driving a quantitative approach into core strategies around user experience, content, marketing and product development. They will provide insight into the behavior of customers and potential customers,...

  • Senior Manager, Digital Analytics

    4 weeks ago

    Boston, United States Boston Globe Media Partners Full time

    Job DescriptionJob DescriptionJob Description:Boston Globe Media is seeking a Senior Manager of Digital Analytics who will play a critical role in driving a quantitative approach into core strategies around user experience, content, marketing and product development. They will provide insight into the behavior of customers and potential customers,...

  • Programmer Analyst

    1 week ago

    Boston, United States Tufts University Full time

    OverviewThe mission of the USDA Human Nutrition Research Center on Aging at Tufts University (HNRCA) is to promote healthy aging through nutrition science to empower people seeking to enjoy long, active, and independent lives. HNRCA investigators examine how nutrition and physical activity play a role in the prevention of the major chronic degenerative...

  • SEM Analyst

    2 days ago

    Boston, United States iris Worldwide Full time

    SEM Analyst About Iris: Iris is a global creative services advertising agency known for its innovative campaigns and strategic brand solutions. With a focus on creativity, data-driven insights, and cutting-edge design, we create impactful advertising campaigns that resonate with audiences and drive meaningful brand connections. At Iris, we value creativity,...

  • Analyst

    4 weeks ago

    Boston, Massachusetts, United States MERGE Full time

    Merge Storytelling and TechnologyMERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client...

  • Senior SEO Analyst

    4 days ago

    Boston, United States Overdrive Interactive Full time

    Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's...

  • Analyst

    4 weeks ago

    Boston, United States MERGE Full time

    Merge Storytelling and Technology MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client...

  • Programmer Analyst

    3 weeks ago

    Boston, Massachusetts, United States Tufts University Full time

    Overview: The mission of the USDA Human Nutrition Research Center on Aging at Tufts University (HNRCA) is to promote healthy aging through nutrition science to empower people seeking to enjoy long, active, and independent lives. HNRCA investigators examine how nutrition and physical activity play a role in the prevention of the major chronic degenerative...

  • Lead, Business Analyst

    4 weeks ago

    Boston, United States MERGE Full time

    Merge Storytelling and Technology MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client...

  • Lead, Business Analyst

    2 weeks ago

    Boston, United States Merge LLC Full time

    Merge Storytelling and Technology MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client...

  • Vice President IR

    1 day ago

    Boston, United States LaVoieHealthScience Full time

    Job Description Job Description POSITION: Vice President, IR and Corporate Communications LOCATION: Boston AGENCY: LaVoieHealthScience, www.lavoiehealthscience.com REPORTS TO: Senior Vice President or President JOB DESCRIPTION Acts as an advocate and facilitator of organizational growth for LaVoieHealthSciences investor relations and corporate communications...

  • Vice President IR Corporate Communications Health

    5 days ago

    Boston, United States LaVoieHealthScience Full time

    POSITION: Vice President, IR and Corporate Communications LOCATION: Boston AGENCY: LaVoieHealthScience, www.lavoiehealthscience.com REPORTS TO: Senior Vice President or President JOB DESCRIPTION Acts as an advocate and facilitator of organizational growth for LaVoieHealthScience’s investor relations and corporate communications capabilities and integration...