Senior Digital Marketing Manager

4 weeks ago

Richmond, United States West Cary Group Full time

West Cary Group is searching for a Senior Digital Marketing Manager


Throughout our journey as a results-driven creative partner, we’ve discovered that most marketing issues lie at the intersection of data, technology, and creative.


It’s our job to identify the point of convergence of these countless components. And then, deliver electrifying solutions. Come join us


The Senior Digital Marketing Manager for West Cary Group manages our strategy and is accountable for marketing campaigns that promote West Cary Group’s and our clients’ brands, products and services. This includes recommending the tools, skills and talent needed to be effective in addition to planning campaigns, building dashboards, analyzing metrics and identifying insights and opportunities.

 

  • Lead our strategy, service and planning for the Digital Marketing space
  • Accountable for the planning and execution of all digital marketing, including SEO/SEM, email, social media, CTV/OTT, digital audio, custom display and programmatic and database marketing advertising campaigns
  • Measure, track and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs) and budget to ensure compliance
  • Utilize strong analytical ability to identify trends and insights and optimize spend and performance based on those insights
  • Develop segmentation recommendations based on an understanding of goals, target audiences and various channel targeting capabilities
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Drive internal team collaboration to create landing pages and optimize user experience
  • Evaluate end-to-end customer experience across multiple channels and customer touch points to make recommendations on landing page design and/or adjustments
  • Identify conversion points and optimize user funnels
  • Collaborate with clients and other partners
  • Lead the evaluation of emerging technologies and provide thought leadership, perspective and recommendations for adoption where appropriate
  • Drive the onboarding and training process for new Digital Marketing team members
  • Lead the training and development of analysts and direct reports
  • Other duties as assigned


Essential Skills and Experience:

  • Bachelor’s degree in Marketing or related field; HS diploma or equivalent required
  • Minimum of 6 years’ working experience in digital marketing
  • Demonstrable skills in leading and managing marketing campaigns in a variety of channels, such as SEO/SEM, email, social media, database marketing, and/or programmatic advertising campaigns
  • Minimum of 3 years’ experience with Google Analytics or equivalent web analytics software
  • Experience with traditional media and integrated brand awareness campaigns is a plus
  • Minimum of 3 years’ experience in setting up and optimizing Google Ads and Meta campaigns and commensurate certifications a plus
  • Up to date with latest trends and best practices in online marketing and measurement
  • Strong analytical skills and data-driven thinking
  • Experience in optimizing landing pages and user funnels a plus
  • Experience with A/B and multivariate experiments a plus
  • Working knowledge of ad serving tools a plus
  • Working knowledge of HTML, CSS and JavaScript development and constraints a plus


  • Reporting to this Position: May include Digital Marketing Managers, Analysts and Interns 

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