Content Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Nashville, United States Vaco Full time

Our client located in Nashville, TN is seeking a Content Manager (automotive) to join their team on a hybrid bases. This is an excellent opportunity for someone looking to grow their career and join a dynamic team in the automotive industry.

The Content Manager position is a direct hire opportunity with a hybrid schedule.

Responsibilities:

  • Develop and implement a comprehensive technical content strategy aligned with the needs and preferences of automotive enthusiasts
  • Plan and organize the creation and distribution of technical content, including repair guides, step-by-step tutorials, troubleshooting tips, and how-to videos
  • Develop a content roadmap that outlines topics, formats, and publishing schedules
  • Identify target audience segments and create content plans that cater to users with varying skill levels, vehicles, motivations, and usage
  • Lead content brainstorming sessions with subject matter experts and creative teams to generate innovative and valuable content ideas for target segments
  • Stay up-to-date with automotive trends, technologies, and best practices to drive content innovation
  • Review and edit content for clarity, consistency, and adherence to technical specifications with production sources
  • Establish content governance guidelines, voice, tone, and style to ensure technical content is consistent and user-friendly
  • Collaborate with writers, designers, video producers, and other stakeholders to create visually appealing and instructional technical content
  • Coordinate content production schedules and ensure timely delivery of content assets from production sources
  • Measure the performance of technical content, including user engagement, feedback, and effectiveness in guiding users through automotive tasks
  • Support strategies to promote DIY content through search engine optimisation (SEO), PR, social media, email marketing, and automotive communities

Requirements:

  • Track record in automotive content production across a number of channels (social media, brand, product etc.)
  • Experience in Technical Writing and/or Content Marketing and Development
  • Bachelor's degree ideal, Master's degree is a plus
  • Expertise in vehicle systems, mechanics, and repair processes
  • Familiarity with content management systems (CMS), SEO tools, and analytics platforms to increase content awareness/consumption
  • Strong DIY-first mindset with the ability to express the perspective of the end-consumer
  • Go-getter and proactive personality

Benefits:

  • Full benefits package
  • 401k program
  • Strong PTO
  • Tuition Reimbursement


Job Title: Content Manager (Automotive)
Opportunity: Direct Hire
Location: Hybrid in Nashville

Desired Skills and Experience

- Track record in Automotive content production across a number of channels (social media, brand, product etc.)
- Experience in Technical Writing and/or Content Marketing and Development
- Bachelor's degree ideal, Master's degree is a plus
- Expertise in vehicle systems, mechanics, and repair processes
- Familiarity with content management systems (CMS), SEO tools, and analytics platforms to increase content awareness/consumption
- Strong DIY-first mindset with the ability to express the perspective of the end-consumer
-Go-getter and proactive personality

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