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Paid Search Specialist

2 months ago

Charlotte, United States Optomi Full time

The Paid Search Specialist is responsible for planning, implementing, and managing paid search campaigns across various search engines such as Google, Bing, and others. Their goal is to drive traffic, conversions, and ROI through paid advertising.


  • Develop, implement, and optimize PPC (pay-per-click) strategies for search engine marketing (SEM) campaigns.
  • Collaborate with clients or internal stakeholders to understand campaign goals and target audiences.
  • Conduct keyword research and analysis to identify opportunities for campaign growth and optimization.
  • Manage and execute day-to-day paid search activities including keyword bids, audience targeting, ad copy testing, and more.
  • Set up and maintain ad accounts across platforms (Google Ads, Bing Ads, etc.).
  • Monitor and analyze performance data to optimize campaigns for improved metrics (CPC, CTR, CPA, conversion rate).
  • Track, report, and analyze PPC initiatives and campaigns.
  • Use data insights to make recommendations for campaign optimizations and improvements.
  • Report campaign performance and ROI to stakeholders regularly.