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Marketing Manager
2 months ago
Our client, a Fortune 500 healthcare organization based out of Eden Prairie, Minnesota, is on the hunt for a Marketing Manager to join an innovative team supporting their Medicare & Retirement business. This person can be 100% remote, and this is a contract position slated for September 2024-April 2025 with potential for extension.
Responsibilities include:
STARS/HEDIS Support:
- Creation and management of materials and material review process. Working across the business to secure email dates and with the data team to ensure data is flowing correctly. Goal toward getting members to schedule appointments and closing their gaps in care.
Rewards Program Support:
- Continue to help support PY24 rewards member campaigns- yearly targeted rewards email and direct mail, RTOs, sales support materials, digital triggered email series, member site support, messaging platform updates.
Video Support:
- Development, tracking and reporting of key plan benefit and program videos throughout the year.
Member Week Campaign Support:
- Support Q1 and Q3 Member Week campaigns (paid social, landing page, emails, direct mail, sales toolkit items, RTOs, etc.).
VAIS/Discounts Campaign Support:
- Support Walmart+ member campaigns and others TBD.
Other responsibilities will include:
- Partner closely with clinical vendor owners to understand requirements.
- Material routing to Creative, SMEs, Legal/Privacy, Clinical.
- Version management.
- Support local market partners in creating and updating campaigns to support local clinical gap closure to meet business goals.
- Work closely with data and analytics team to deliver clear requirements for member data list pulls and track end-to-end member touchpoints.
- Manage campaigns using internal material management tools.
- Communicate effectively with cross-functional teams, such as creative, production, data analytics, and subject matter experts.
Ideal candidate will look like:
- Self-starter, 3+ years of experience in marketing or communications, ideally some experience with clinical or health insurance/Medicare, project management experience. A "get what it takes to get the job done" attitude. Strong learner.
- 3+ years of experience managing multiple campaigns/projects simultaneously, excellent written and verbal communication skills, demonstrated effective problem-solving skills, Microsoft office suite.
- Experience working within Workfront or other project management tool, direct Clinical Marketing experience (mammograms, in-home testing programs, flu campaigns, etc.), experience marketing to audiences over 65.