Marketing Automation Specialist
1 day ago
At CommScope, we're pushing the boundaries of communications technology to enable groundbreaking discoveries. As a Marketo Campaign Operations Specialist, you'll play a critical role in helping us achieve our objectives.
Key Responsibilities:- Collaborate with global marketing, sales, and IT teams to develop and execute cross-channel marketing automation campaigns within Marketo.
- Manage and execute large and complex audience segments & messaging sequences.
- Improve campaign performance by identifying business opportunities in user data, campaign results, and cross-channel attribution.
- Integrate the marketing campaign process between the CRM and Marketo.
- Develop a deep understanding of the interactions between Marketo and CRM data for reaching targeted customers.
- Three or more years of experience configuring and using Marketo to build out, execute, monitor, and report on marketing campaigns and programs at an enterprise level.
- Progressive experience in digital marketing and communications.
- Experience in marketing campaign lead management, metrics best practices, and campaign management.
- Attention to detail and organizational skills, and effective project management and time management.
- Resourceful disposition, leveraging all resources both internal and external to complete a project.
At CommScope, we're committed to creating a workplace that's inclusive, diverse, and rewarding. As a Marketo Campaign Operations Specialist, you'll have the opportunity to work with a talented team of professionals who are passionate about delivering exceptional results.
We're an Equal Opportunity Employer (EEO), and we welcome applications from qualified candidates who share our values and commitment to excellence.
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Marketing Automation Specialist
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Marketing Automation Specialist
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