Digital Marketing Manager

5 days ago

Fort Myers, United States Elite DNA Behavioral Health Full time

We are seeking an experienced Content Strategist to support Elite DNA’s lead generation marketing team. This role is responsible for content and strategies that drive new patient acquisition, spanning from digital advertising campaigns, SEO, performance tracking and enhancements and website management.


Responsibilities

  • Oversee strategy, development and implementation of integrated content strategies including social, email and website
  • Work with agency partner(s) to manage and implement on-site and off-site SEO strategies that support Elite DNA’s online presence
  • Partner with advertising agency to implement and optimize lead generation campaigns, including creative and competitive messaging
  • Create and maintain strong cross functional relationships with key Elite DNA departments that deliver solutions to large-scale challenges, ultimately resulting in improved marketing operations
  • Develop and maintain a deep understanding of prospective patient lead workflows
  • Solidify goals and measure success while enhancing systems to increase depth of metrics from prospect to patient
  • Monitor daily performance of internal and external lead data, coordinating with agency partners to stay on track and on budget
  • Build and maintain a deep level of organization's goals on a brand, regional and individual office basis
  • Work with regional operations leadership on health of clinics
  • Research and keep a pulse on behavioral/mental health content trends and initiatives
  • Manage ongoing competitive research process
  • Provide reporting and summaries for department to report marketing activities to c-suite
  • Manage elitedna.com and elitednacareers.com websites, including attaining and publishing website bios and photos from providers, working with marketing team to optimize website content, consulting on website ux
  • Support branding arm of marketing team and integrate strategies between digital and traditional/communications on an ongoing basis
  • Manage the onboarding and/or development of new tracking tools
  • Develop and implement marketing plans/strategies to launch new offices or troubleshoot offices that need lift
  • Tracking and reconciling digital media spends and agency retainers
  • Production management for all items under the lead generation umbrella


Job Requirements:

  • 3+ years of managing organic and paid digital channels with a track record of success
  • Firm understanding and pulse on marketing landscape and trends
  • Excellent copywriting skills
  • Experience in handling and strategizing multi-channel marketing campaigns
  • Strong analytical abilities to spot patterns and trends in content marketing data
  • Ability to use the following: Canva or other design tools, CRM’s, project management and communications tools
  • Multi-tasking is your norm; you can meet deadlines while working on short-term, long-term projects and meet daily needs simultaneously and producing high quality work
  • Highly organized with project management and time management skills
  • Experience using Microsoft word, excel, PowerPoint
  • Team-building skills
  • Curious and have a keen interest in organizational goals and targets
  • Attention to detail and ability to break down complex issues
  • Possess leadership qualities
  • Ability to work under pressure


Education/Experience Level:

  • Bachelors degree in marketing, communications, business administration or other applicable field
  • A minimum of 3 years working in a strategic marketing role that aligns with requirements of this position
  • Google and SEO certifications are a plus

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