Search Engine Optimization Manager

3 weeks ago

Sunnyvale, United States Flexton Inc. Full time

Job Title: Sr. Marketing Manager, LTS Organic Growth

Duration: 12 Month(s)

Location: Sunnyvale, CA (Hybrid)


Information

Seeking an SEO professional to help improve our B2B property business.linkedin.com, which has 4 major business units: Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions.

The ideal candidate will be a seasoned professional with experience managing SEO programs for Enterprise brands that have generated significant website traffic, in addition to being innovative, proactive, and comfortable getting in the weeds to solve problems.

The candidate is a highly motivated and experienced SEO professional to be our Sr. Marketing Manager, Organic Growth. In this role, you will be responsible for defining key organic & SEO growth opportunities for Talent Solutions alongside our Web Marketing, Web Technology, Product partners. You will contribute to the global web vision and define opportunities for optimizing the LinkedIn B2B organic search presence and coverage. Working in close partnership with talented team members across LinkedIn, you will lead a team responsible for driving the future direction of LinkedIn’s B2B organic growth strategy.


Candidate Capabilities:

• Has enterprise-level experience:

• Has worked in an SEO role at a big company previously

• Has worked with and is comfortable with detailed matrices

• Confident in communicating and selling in new ideas to multiple stakeholders

• Able to size opportunities from easy quick wins to opportunities that require a longer-term outlook

• Knows how to adjust and think about categories of keywords and content

• Can think strategically about SEO across multiple properties (i.e. business.linkedin.com AND their blog) without cannibalizing each property, and creating the rules of engagement to ensure other stakeholders are on the same page

• Capable of working within CMS systems (i.e. Adobe Experience Manager)

• Experience working within Adobe Analytics is incredibly important

• SEO Tool experience: Google Search Console, SEM Rush, Bright Edge


Deliverables:

• Drive incremental organic SEO site traffic to LinkedIn Talent Solutions website

• Build and maintain a matrix showing keyword content strategy data in relation to LinkedIn’s competitors

• Develop an SEO strategy that allows for multiple stakeholder review, input, and revisions

• Conduct keyword research and discovery

• Work with SEO agency on foundational recommendations

• Optimization via Content Management System (“CMS”)

• Uncover net new keywords and other potential targetable markets.

• Review and analyze SEO and keyword data

• Develop opportunity projections for website and revenue growth using Adobe Analytics

• Use keyword research per business unit to provide content strategy

• Build and maintain a quarterly report on SEO growth


Basic Qualifications:

• 5+ years of experience in SEO with a focus on enterprise level strategy

• Bachelor's is required


Preferred Qualifications:

• Deep understanding of search engine algorithms, SEO best practices, and industry tools.

• Proven analytical skills with experience in SEO tools and technologies (such as SEM Rush, SEO Clarity, GSC, etc), website analytics, and reporting

• Track record in forecasting, reporting, and delivering business results with P&L accountability.

• Well versed in defining roadmaps and delivering with teams that employ agile software development methodologies

• Ability to craft clear, compelling recommendations backed by robust analysis and articulate them effectively across the organization.

• Ability to influence executive and senior level leaders regarding product vision, roadmap and work backlog priorities and trade-offs

• Excellent communication and interpersonal skills, with a knack for effective collaboration with stakeholders at all levels.

• Intellectual curiosity -- you never stop learning or seeking better ways to do things

• Not afraid of ambiguity, entrepreneurial and strong ability to envision and shape the future

• Thrive in a dynamic, performance-driven environment where agility and innovation are prized

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