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Search Engine Optimization Specialist

2 months ago

Sunnyvale, United States Flexton Inc. Full time

Position Overview:

We are seeking an experienced and innovative Sr. Marketing Manager, Organic Growth to drive our B2B organic growth strategy across our platform. This role focuses on enhancing our organic search presence for four major business units: Talent Solutions, Marketing Solutions, Sales Solutions, and Learning Solutions. As the ideal candidate, you will bring a deep understanding of SEO for enterprise brands, demonstrated success in generating significant website traffic, and the ability to solve complex problems proactively.


Key Responsibilities:

  • SEO Strategy Development: Define and implement key organic and SEO growth opportunities for Talent Solutions, working closely with Web Marketing, Web Technology, and Product partners.
  • Organic Traffic Growth: Drive incremental organic SEO traffic to the Talent Solutions website.
  • Competitive Analysis: Build and maintain a matrix of keyword content strategy data in relation to competitors.
  • Content Strategy: Conduct keyword research and discovery to inform content strategy and uncover new keywords and target markets.
  • Collaboration: Develop and manage an SEO strategy with input from multiple stakeholders, ensuring alignment across the organization.
  • Optimization: Optimize content via our Content Management System (CMS) and work with SEO agencies on foundational recommendations.
  • Data Analysis: Review and analyze SEO and keyword data; use Adobe Analytics to develop opportunity projections for website and revenue growth.
  • Reporting: Build and maintain a quarterly report on SEO growth and provide actionable insights based on data.


Candidate Capabilities:

  • Enterprise-Level Experience: Proven experience managing SEO programs for large-scale brands.
  • Technical Expertise: Proficiency in SEO tools and technologies (Google Search Console, SEM Rush, Bright Edge, Adobe Analytics). Experience with CMS systems like Adobe Experience Manager is essential.
  • Strategic Thinking: Ability to think strategically about SEO across multiple properties and develop rules of engagement for various stakeholders.
  • Analytical Skills: Strong analytical skills with experience in forecasting, reporting, and delivering business results.
  • Communication: Excellent communication skills, with the ability to craft compelling recommendations and influence executive and senior leaders.
  • Collaboration: Proven ability to collaborate effectively with stakeholders at all levels and work within agile development methodologies.
  • Intellectual Curiosity: A proactive, entrepreneurial mindset with a passion for continuous learning and innovation.
  • Adaptability: Ability to thrive in a dynamic, performance-driven environment where agility and innovation are key.


Basic Qualifications:

  • 5+ years of experience in SEO with a focus on enterprise-level strategy.
  • Bachelor’s degree required.


Preferred Qualifications:

  • In-depth knowledge of search engine algorithms, SEO best practices, and industry tools.
  • Ability to define roadmaps and deliver with agile teams.
  • Strong track record of delivering impactful SEO strategies and results.