Vice President, Global Strategic Marketing_

1 week ago

Princeton, New Jersey, United States Integra LifeSciences Full time
Vice President, Global Strategic Marketing_

Location:
Princeton, New Jersey

Company:
Integra LifeSciences

Apply for this job

Changing lives. Building Careers.

Joining us is a chance for you to do important work that creates change and shapes the future of healthcare.

Thinking differently is what we do best. To us, change equals opportunity. Every day, more than 4,000 of us are challenging what's possible and making headway to help improve outcomes.

Codman Specialty Surgery is recruiting for a
Vice President, Global Strategic Marketing – Neurosurgery to be located in Princeton, NJCodman Specialty Surgical, a division of Integra Life Sciences, is the global leader in neurosurgical solutions and provides life-saving technologies and instrumentation that are used in a variety of specialties, such as neurosurgery, neurocritical care, and otolaryngology.

The Vice President, Global Strategic Marketing – Neurosurgery leads end-to-end activities to deliver clear strategic direction and execution for the over $1B global Codman Specialty Surgical business.

The leader will prioritize investments and innovation to enable sustained, above-market growth, while also providing focused U.S.

regional support to execute the divisional business plan and sales objectives.
SUPERVISION RECEIVEDUnder direct supervision of the EVP, CSS
SUPERVISION EXERCISEDThis position will have 7 direct reports.

A mix of Sr.

Directors, Global Franchise Leaders, Product Life Cycle Leaders and Global Strategy and Portfolio Leaders
POSITION REQUIREMENTSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily.


Business Planning & Execution :

Develops and executes impactful strategic business plans, marketing plans and product launches; adopts a "general manager" mindset in achieving plan objectives of top-line revenue, gross margin, net income, and price capture

Innovation & Portfolio Management:

 Sets strategic direction in building and executing robust organic & inorganic innovation pipelines and technology roadmaps, inclusive of front-end, stage gate deliverables, post-launch support, and life-cycle management; advocates for new projects and prioritizes growth opportunities, presenting clear unmet clinical needs and business cases

Customer Insights & Analytics:

 Utilizes market research tools and methodologies to understand customer needs, generate deep insights and support decision making; includes third party market research, voice customer techniques, advisory panels, competitive analysis and other systematic methodologies

Strong Collaboration:

 Delivers results through collaboration with key business partners including field sales, country marketing teams, product development, finance, regulatory, clinical/medical affairs, business development and others; demonstrates strong relationship building with surgeon Key Opinion Leaders

Brand Strategy:

 Serves as a subject matter expert for CSS activities, including procedures/ surgical techniques, KOL/customer landscape, innovation landscape and competitive activity; builds robust marketing plans with strong value propositions, targeting, segmentation, positioning, and messaging development; owns the end-to-end lifecycle plan for the category

Impactful Communication:

 Demonstrates impactful internal and external communications, with concise, compelling messages, and clear call to action supported by data; prepares and delivers c-suite level presentations; leverages digital tools to expand reach and impact

Organizational Leadership:

 proactively leads change, uses influence to challenge the status quo and drive innovation; serves as an ambassador to promote a positive and inclusive company culture; encourages innovation, experimentation, calculated risk-taking and adopts a learning mindset to accelerate growth

Talent Development:

 leads in creating an inclusive environment where colleagues are valued and empowered to fully contribute; facilitates transparent career and development discussions; builds strong talent pipelines and enables the company to be a "great place to work"
INTEGRA LEADERSHIP CAPABILITIESAs a senior leadership position in the company, the role is expected to demonstrate on all Integra Leadership Capabilities.
Enterprise MindsetLeaders with this capability make decisions, set priorities, and share resources based on what will benefit Integra as a whole.
Thought LeadershipLeaders with this capability build personal credibility and utilize business acumen and customer mindset to influence the innovation and growth of the business.
Drive PerformanceLeaders with this capability drive performance and accountability through others and self.
Enable TalentLeaders with this capability strive to engage, support, and develop self and others, optimizing the success of individuals and teams.

DESIRED MINIMUM QUALIFICATIONSEducation:

  • BA/BS degree is required, desired concentration in Business, Marketing, Engineering is a plus

MBA strongly preferredExperience:

  • 15 years of total work experience required. 10 years-experience in marketing and/or commercial functions within medical device or healthcare-related fields is required. Experience leading strategic marketing for complex businesses is required, including demonstrated experience leading Strategic Planning and Business Planning processes. Demonstrated experience leading a, large company franchise, is preferred. A deep understanding of global regulatory environments, healthcare trends, clinical trials, and health economics is required. Excellent conceptual problem-solving skills, with demonstrated ability to bring structure and process to vaguely defined problems is required. Strong project management, written communications, verbal, and C-suite level presentation skills are required. Provide decisive and accountable leadership in all areas of global marketing strategy related to customer insight, new product development pipeline, market segmentation, product positioning, KOL engagement, and competitive dynamics. Must be highly collaborative, with a proven ability to lead, operate and influence cross-functionally and to influence without authority. Strong financial acumen, knowledge of corporate P&L levers and drivers is required. Demonstrated expertise with market research methodologies with healthcare stakeholders, including Voice of Customer interviews and outcomes-driven-innovation is required. Prior people management experience required, with proven record of managing and developing employees and talent pipelines. Prior global and/or international experience preferred.
The position requires the ability to travel domestically and internationally, as needed.

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

This site is governed solely by applicable U.S. laws and governmental regulations.

If you'd like more information on your rights under the law, please see the following notices:
EEO Is the Law ) | EOE including Disability/Protected Veterans \_veterans\)Integra LifeSciences is committed to provide qualified applicants and employees who are disabled veterans or individuals with disabilities with needed reasonable accommodations in accordance with the ADA ) . If you have difficulty using our online system due to a disability and need an accommodation, please email us at or call us at Integra - Employer Branding from Integra LifeSciences on Vimeo ) Apply for this job

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