Planning Director, Social

2 weeks ago

Richmond, Virginia, United States Martin Agency Full time
The Martin Agency is seeking to fill a new position, Planning Director, Social, to join our Strategic Planning team.

Strategy is the foundation of everything The Martin Agency agency does.

Where some would run from that pressure, our group runs boldly towards it — to be a solid foundation is to be strong enough that whatever is built on us can stand tall and flourish.

We are that source of strength for

ideas , and our power comes from holding on to wonder.

About Strategic Planning

We're cultural anthropologists, social listeners, brand builders, analysts, idea sparkers, and creative partners. To impact culture is to know it intimately and we are dedicated to the study of human experience.

Our ultimate goal is this:
to make our brands famous — the lasting kind of famous — and successful. The Martin Agency's strategic planning social "arm" is made of industry experts in social strategy and social media management. Our mission is to build entertaining, narrative-driven, and collaborative stories designed to move beyond platform algorithms. Our Goal? Jump from your feed to your group chat.

Social media will experience a significant shift in 2024.

The tipping point of AI adoption, large language models, influencer partnerships/NIL, and major social platform changes will unlock opportunities for better brand storytelling for the boldest clients.

We're looking for a Planning Director with significant social media experience to navigate this exciting moment on one of our newest accounts.


This role requires a fluency in social strategy & playbook development, presentation ability that earns the trust of clients, deep curiosity about how audiences behave, distilling complex concepts into simple ideas, and the ability to scale ideas from social posts to larger activations in a tightly written brief.


Internally, this role embraces its responsibility as a true collaborator to creative teams eager to learn and partner with us.

While this role can be remote, there is a preference for east coast candidates as the position will require working in EST zone.


YOUR IMPACT
Strong strategic understanding of the roles of organic, paid social, and influencers in building brands and businesses

Ask provocative questions and deliver inspiring answers

Strong tactical knowledge of social media channels, platform features, platform limitations, and content trends/series

Finger firmly on the pulse of pop culture, consumer trends, current events, the ability to map the implications for your brand, and distill how a brand has permission to participate in the conversation

Lead development of social media artifacts for executive level clients: thought leadership pieces, prescriptive social strategy playbooks, community management guidelines (alongside our social media managers), trend reports, and legal and regulatory updates

Act as the day-to-day client consultant on social media strategy (organic & paid), lead client meetings and manage client communications

Lead social campaigns and activations in partnership with creative teams and community managers ensuring campaign goals and benchmarks are met

Support strategy on influencer/creator programs and activations in partnership with the agency influencer partnerships director.

Partner with analysts to set social frameworks and benchmarks, develop strategic narratives for performance reports, and back up creative ideas with data-driven insights

Write concise monthly and quarterly organic social briefs across multiple social platformsthat can grow beyond social into IRL activations and stunts

Be conversant in adjacent strategic disciplines —brand and comms —and comfortable collaborating on and contributing to the overall strategic vision of the brands in our care

Brief creative and production teams with high-impact ideas, inspiration, and insights

Lead and contribute to our team's presence in new business pitches and business development efforts

Own and continue to build strong relationships with strategic platform partners (TikTok, Meta, Twitch, Snap, Reddit, X, etc.)

YOU HAVE...

4-6+ years of social media experience in advertising, public relations/communications, marketing, entertainment, journalism/newsroom, or content fields

Analyzed cultural trends to identify opportunities to impact culture that is relevant to client business

Pushed yourself beyond the obvious and ask "why" and "what if"

Looked at data and strategy in a unique and fresh way

Inspired creative teams

Provided clear persuasive contribution to ensure the creative product communicates clearly and resonates with the strategy and the audience.

Proven track record concepting, delivering, and executing high-impact social media programs for leading brands

Experience owning and writing prescriptive social strategy playbooks

Experience on CPG accounts or similar

Written social briefs that simplify, clarify and inspire

Experienced onboarding new clients into an agency and developing trust with key decision makers

Excellent writing skills and can deliver decks with both strategy & storytelling

Strong presenter who can own the roomand deliver clear next steps

Understanding of qualitative and quantitative research techniques and methodologies

Experience with social listening tools (TalkWalker, Helixa, BrandWatch or similar tools)

Experience with social publishing platforms (Sprinklr, Hootsuite or similar platforms)

#J-18808-Ljbffr

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