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Planning Director, Social

3 months ago

Richmond, Virginia, United States The Martin Agency Full time

The Martin Agency is looking for a Planning Director, Social, to join their Strategic Planning team.

The Martin Agency's strategic planning social team plays a crucial role in creating socially impactful narratives for their clients. They are seeking a Planning Director with extensive social media experience to take on this exciting opportunity.

About Strategic Planning

The Strategic Planning team at The Martin Agency consists of cultural anthropologists, brand builders, analysts, and creative partners. Their mission is to make brands enduringly famous by crafting collaborative stories that transcend platform algorithms.

In 2024, social media is expected to undergo a significant transformation, offering new opportunities for innovative brand storytelling. The Planning Director will need to be well-versed in social strategy and adept at navigating these changes.

Responsibilities:

  • Strong understanding of organic, paid social, and influencer roles in brand building
  • Ask thought-provoking questions and provide inspiring solutions
  • Tactical knowledge of social media channels and trends
  • Stay updated on pop culture and current events
  • Develop social media artifacts for clients
  • Lead social campaigns and activations
  • Support influencer programs
  • Collaborate with analysts on data-driven insights
  • Write concise social briefs
  • Contribute to the strategic vision of brands
  • Participate in new business pitches
  • Build relationships with platform partners

Requirements:

  • 4-6+ years of social media experience
  • Experience in analyzing cultural trends
  • Strong creative and strategic thinking
  • Track record of successful social media campaigns
  • Experience in writing social strategy playbooks
  • Background in CPG accounts
  • Excellent communication and presentation skills
  • Qualitative and quantitative research experience
  • Familiarity with social listening and publishing tools