Email Marketing Intern

2 weeks ago


Ocoee Florida, United States Westgate Resorts Full time
Job Description


In this dynamic internship, you'll gain hands-on experience in all aspects of email marketing, from crafting engaging campaigns to analyzing results.


You'll support our growing email marketing program by:

Managing Real Email Campaigns:
Get real-world experience by taking ownership of day-to-day tasks for our email campaigns and newsletters.

Building Opt-in Strategies: Help us expand our subscriber base by developing creative strategies to attract new signups.


Data whiz? Perfect Put your analytical skills to the test by filtering campaign requests, prioritizing tasks, and keeping things organized.


This internship is a great opportunity for a student passionate about marketing to learn the ropes of email marketing and contribute to a growing program.


Key Responsibilities:
Execute email marketing best practices

Build, edit and update email templates within Salesforce Marketing Cloud (SFMC)

Create the strategic vision of journeys or ad hoc campaigns, including lead generation, revenue campaigns, informational sends, etc.

QA (review) and deploy email campaigns or journeys using SFMC

Collaborate with marketing managers, designers, copywriters, and project manager to see the project through the process, deployment and analysis

Provide reporting on email campaigns

Continuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.)

Maintain the email send calendar and meet deadlines for target launch dates

Other duties assigned

To excel in this role, you must embody our core values of integrity, passion, and a strong work ethic. These values are essential to our success, and we are looking for someone who shares our commitment.

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