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Senior Analyst Marketing Operations

3 months ago

Florida, United States Norwegian Cruise Line Holdings Ltd. Full time

JOB SUMMARY: Responsible for the planning, execution, and analytics of Marketing teams and campaigns across the 3 NCLH brands. Drive process efficiencies and maximize the effectiveness of a key marketing channel for the business.

DUTIES & RESPONSIBILITIES:

  • Manage the day-to-day execution and list pull processes for marketing campaigns globally, including specialty campaigns for Casino, Booked Guests, Market Research and Loyalty.
  • Manage marketing automation tools including audience selection, campaign planning, workflow development, and database input quality.
  • Continue ongoing initiatives to drive greater automation and efficiency of complex, multifaceted campaigns, including project design, management and execution.
  • Create and manage audiences for direct targeting and reporting. Ensure proper usage and execution by creative teams. Provide KPIs, forecasts and strategic guidance.
  • Assist in automating and overseeing customer journeys within the Salesforce Marketing Cloud Platform for our internal marketing teams.
  • Work with Data Science Team to ensure effective targeting, identifying opportunities for improvement and managing enhancement projects.
  • Develop and maintain data standards to be used for marketing campaign purposes; work with business stakeholders to update as needed.
  • Develop and maintain reporting suites for all marketing campaigns and related components (eligible audiences, database stats, testing, etc.); manage enhancement processes.
  • Collaborate with the digital team and external partners to oversee the process of data onboarding and identification of potential applications for activating new segments within our existing data connectivity platform.
  • Work with cross-functional teams (internal and external) to ensure optimized campaign execution and to manage/prioritize queue of enhancement projects requested from teams.
  • Serve as liaison to key direct marketing vendors (database, ESP, reporting, print houses, etc.).
  • Perform other job-related duties, as needed.

QUALIFICATIONS

DEGREE TYPE: Bachelor's Degree

FIELD(S) OF STUDY: Marketing

EXPERIENCE:

  • 3+ years of work experience in Database Management, Data Analysis, and/or Consumer marketing (Email, Direct Mail).
  • Cruise experience preferred.

COMPETENCIES/SKILLS:

  • Intermediate level knowledge of relational databases, including table and join structures.
  • Working knowledge of analytical and database marketing techniques such as A/B testing, segmentation, Salesforce Marketing Cloud and predictive modeling, Basic SQL Proficiency.
  • Excellent written and verbal communications skills. Ability to use time effectively and prioritize was well as manage multiple projects with time sensitive deadlines.
  • Ability to work collaboratively in a fast-paced work environment.
  • Strong analytical skills.

To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.