Digital Growth Marketing, Manager

2 weeks ago


Little Ferry, New Jersey, United States Sourcegraph Full time

Welcome to Sourcegraph, a leading company in the software industry with fully remote roles All our Sourcegraph positions are fully remote.

Who We Are
At Sourcegraph, our mission is to make coding accessible to everyone, not just a tiny percentage of the population. Our innovative code graph powers Cody, the most advanced AI coding assistant, as well as our Code Search product, enabling developers to navigate their entire codebase efficiently for large-scale migrations and security enhancements. We develop software that builds software, increasing developers' productivity and preparing for a future with even more code being written. It's an exciting moment to become part of Sourcegraph

A bit about Sourcegraph
As AI continues to transform industries, we have dedicated the past decade to developing infrastructure that enhances the power and accuracy of AI-generated code. Our clientele includes 4 out of 5 FAANG companies, 4 of the top 10 banks, government entities, Uber, Plaid, and various other organizations at the forefront of technological advancement. To date, we have successfully raised $225 million at a valuation of $2.625 billion from investors such as a16z, Sequoia, Redpoint, and Craft, among others. At Sourcegraph, we are taking bold steps towards our future, seeking exceptional individuals to join our team as we propel Sourcegraph to become one of the most prominent and influential companies globally.

About the Job

Sourcegraph is currently seeking a Digital Marketer to amplify our online presence and engage our developer audience with impactful digital experiences and campaigns. This role is integral in driving user acquisition, overseeing our website, and collaborating with our digital marketing consultants. You will closely partner with the demand generation and PLG teams to achieve our user acquisition and retention objectives. As an individual contributor, this position offers significant opportunities to build and lead a team as our Marketing organization expands.

Within the first month, you will:

  • Enhance key website metrics, including conversion rates and time on site
  • Develop a reporting framework
  • Familiarize yourself with existing digital marketing campaigns and implement enhancements
Within three months, you will:
  • Revamp the website and achieve initial KPIs
  • Increase acquisition and retention rates through various digital channels
Within six months, you will:
  • Optimize a top-tier, developer-centric website
  • Maximize the digital marketing budget for user acquisition and lead generation
Within one year, you will:
  • Establish a premier digital marketing program measured by signups, PQLs, and contribution to the marketing pipeline

About You

The ideal candidate will possess expertise in Technology B2B Marketing (developer marketing experience is a plus), with a minimum of 7 years in the field and at least 4 years of dedicated experience in digital marketing strategy and execution. Proficiency in MAP, email marketing, and Salesforce is essential, with additional familiarity with HubSpot being advantageous. You should have prior experience managing a corporate website as a product owner within a PLG business setting. Strong communication skills, organizational prowess, innovation, and the ability to manage multiple marketing initiatives in a dynamic environment are crucial. You must also excel at breaking down silos and collaborating with cross-functional teams, including product, growth, sales, and design. Previous ownership of a substantial digital marketing budget, support for a PLG strategy, and website management are required.



About the Level

This position is classified as IC- IC4. For further insights on our job leveling philosophy, please refer to our Handbook.



Compensation

We offer an above-market salary to ensure our team can focus entirely on driving Sourcegraph's success. As an open and transparent organization that values competitive compensation, our salary ranges are accessible to all Sourcegraph employees. Your compensation is determined based on various market and data-driven salary references, considering your location. Our aim is to target the upper end of the range, guaranteeing that we consistently offer above-market pay, irrespective of your global location. The expected compensation for this role ranges from $106,800 USD to $157,147 USD, contingent on level and location. In addition to cash compensation, we provide equity to align your success with the company's, along with an array of generous perks and benefits.


Interview Process

Below is an outline of the interview process for this position, designed to efficiently gather the necessary information for both parties involved:

Introduction Stage:
- [30m] Recruiter Screen with Kelsey Nagel
- [30m] Hiring Manager Screen with Shannon King
Team Interview Stage:
- [60m] Resume Deep Dive with Kelsey Nagel & Shannon King
- [45m] Peer Interview with Brittani Ferguson & Alex Isken
- [45m] Cross-functional Collaboration Interview with Kevin Chen & Madison Clark
Final Interview Stage:
- [30m] Values Interview
- [30m] Leadership Interview with co-founder
Reference checks and background verification

Please note that you are welcome to request additional discussions with any individuals you wish to meet but have not encountered during the interview process.

If you are uncertain whether this role is suitable for you, we encourage a diverse and inclusive team with varied experiences and perspectives. If this position interests you but you are unsure of your qualifications, we recommend applying anyway. Each application is thoroughly considered, and we will either proceed with your candidacy, identify another suitable team, maintain contact for future roles, or express our gratitude for your interest.



Learn more About Us

To develop a product that caters to all developers, we are assembling a diverse, globally dispersed, all-remote team. Sourcegraph promotes an inclusive workplace, embracing individuals from diverse backgrounds and communities. We offer competitive compensation and pragmatic benefits to ensure your well-being and productivity, empowering you to deliver exceptional work. Explore further insights into working at Sourcegraph by delving into our handbook.


Feel free to reach out with any queries about us at any point during the interview process. We are eager to ensure that Sourcegraph is a fitting environment for your work style, enabling you to maximize your potential.

Discover more about our open positions by visiting our careers page. Sourcegraph complies with E-Verify regulations for U.S. Employees.



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