Senior Marketing Manager, ABM

4 weeks ago

San Jose, California, United States Cisco Full time
What You'll Do

At Cisco, our inclusive culture inspires leadership and creates shared success. We make a meaningful difference for our people, our customers, and the world around us.

The future of Cisco, the growth of our customers, the lives of people around the world – they are all connected.

And everything starts with you.


We are seeking a product marketing manager on the Cisco Secure portfolio team to own and drive the storytelling for buying programs and other portfolio product marketing efforts with a focus on building incremental value for mutual customers and prospects.

We continue to expand our product portfolio with the latest technologies to meet our customers' requirements and to simplify their experience.

As a leader in both networking and security, the breadth and depth of our solutions is unmatched.

And yet, we're continually finding ways to simplify our robust solutions for a streamlined user experience — no matter the size of the organization, where their employees work, or whether their applications are on-premises, in the cloud, or both.

In addition to unparalleled infrastructure and expertise, our open, cloud-native architecture allows you to integrate with a wide range of third-party security and technology solutions.

The Cisco Secure Technical Alliance is comprised of 200+ companies / 350+ integrations, growing and open to those security companies who are working to solve problems and help build a more secure and inclusive future for all.

You will join a team shaping the future of cybersecurity.

With a bias towards action, you will act as an evangelist for cybersecurity within Cisco, enabling over 17,000 account manager sellers, partners, and fellow marketers to amplify these security benefits.

You are the voice of the customer inside Cisco, crafting simple visual assets (e.g., presentations, videos, infographics) and other deliverables to communicate the stories.


Responsibilities include:
Drawing business benefits from technology

  • Compelling sellers to pitch our message through engaging storytelling
Learning how to help customers improve their buying power

Collaborating with remote and geographically dispersed teams
Representing our customers in driving simplicity throughout the business
Who You'll Work With


You will be a key member of a team charged with helping customers address one of their biggest security challenges: complexity.

Your sole mission is to demonstrate how Cisco Secure is making security easier to use, easier to consume, and easier to understand.


You will be in the security product marketing team and maintain a collaborative working relationship with sales, strategy, and operations, and peer product marketing managers.

Who You Are

You will be an experienced product marketing manager with security knowledge who relishes a challenge

You will:
Develop messaging, positioning, and joint value propositions for technology integrations
Own the storytelling for technology partnerships with a focus on building incremental value for mutual customers and prospects
Work closely with product managers and engineers to define customer value and use cases for integrations
Manage buying program product marketing efforts based on customer buying behavior and patterns
Manage go to market campaigns with technology partners
Ensure alignment across all points of relationship between Cisco and technology partners
Build sales enablement, communications plans, and content to support associated with launching and growing partnerships

You will also have:
Initiative and self-discipline to prioritize and manage multiple projects to completion
Strong analytical and problem-solving skills
Creative writing and illustration skills that are engaging, entertaining and precise
Experience of working directly with customers and technology partners in a consultative manner
Minimum Requirements

Bachelor's Degree plus 10+ years Product Marketing experience
Security PMM experience required for consideration
Initiative and self-discipline to prioritize and manage multiple projects to completion
Strong analytical and problem-solving skills
Experience in working directly with customers and partners in a consultative manner

Specific Requirements:
Passion for omnichannel marketing, including how to optimize activities across social, email, web and other digital channels
Strong writing skills and the ability to communicate complex ideas simply
Proven project management skills, including strong organizational and people skills
Proven track record of building lead generating digital programs and measuring their effectiveness
Experience with content marketing in a B2B environment.
You are highly motivated and care about delivering results that positively impact the business
Comfortable with project management across multiple teams and able to track projects from briefing to launch
Ability to deliver results in a fast-paced, high-growth environment
Ability to work with a distributed team.
Ability to create compelling strategies, execute on ideas, measure results, and communicate clearly across all levels in the company including executives, sales leadership, sales reps, and product teams
Why Cisco?

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you

Nearly every internet connection around the world touches Cisco. We're the Internet's optimists.

Our technology makes sure the data traveling at light speed across connections does so securely, yet it's not what we make but what we make happen which marks us out.

We're helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times.

We're helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other's backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way.

Together we're committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us #WeAreCisco
Message to applicants applying to work in the U

S and/or Canada:


When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S.

and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target.

Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training.

Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have

access


to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings.

Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday.

Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO.

We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.


Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components.

For quota-based incentive pay, Cisco pays at the standard rate of 1% of incentive target for each 1% revenue attainment against the quota up to 100%.

Once performance exceeds 100% quota attainment, incentive rates may increase up to five times the standard rate with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.
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