Associate Director, Paid Social
2 months ago
Overview:
The Associate Director requires the ability to apply social knowledge and expertise to actionable insights and recommendations.
The Associate Director will partner with the Social Manager in driving strategic social expertise within the team, helping to develop innovative strategies to meet and exceed client business objectives, and leading tactical execution and optimization of social programs.
They will be responsible for optimizing, implementing, and analyzing paid social activities.Role Objectives:
Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
Leverage social best-practices across all social tactics
Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
Continuously expend and develop skills by participating in ongoing training, workshops, etc.
Support any new business pitches and related work as required
Responsible for managing and developing social team in day-to-day workflow and career progression
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