Manager, Community Relations

2 weeks ago

Novato, California, United States 2K Games Full time
Who We Are:

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K's portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us 2K publishes titles in today's most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K's portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA 2K, renowned BioShock, Borderlands, Mafia, Sid Meier's Civilization and XCOM brands; popular WWE 2K and WWE SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR 2K

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work We encourage ALL applicants to explore our global positions, even if they don't meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply

What We Need:

2K is looking for a Manager, Digital Community Relations to drive the community management vision, strategy, and execution for both our Hangar 13 and Cloud Chamber portfolio of partnered projects. In this position, you are the voice of the community, and will work closely with the Hangar 13 Development, Cloud Chamber Development, and 2K Global Marketing teams, serving as the player advocate to help define and drive community building and engagement, social ideation and strategy, and Influencer Engagement and Growth plans to our passionate players at the studio level. Reporting to the Director, Digital Community Marketing, the ideal candidate will be a gaming enthusiast with a passion for the Mafia and BioShock franchises, with expert knowledge of the Action-Adventure genre and a deep drive for activating and growing communities in innovative and impactful ways.

What You'll Do:

Digital Community Relations (Voice of the Consumer):
  • Partner with 2K Brand, Social, Influencer, and Communications partners, and our Hangar 13 and Cloud Chamber Development partners, to champion the needs and wants of our players and help improve our game experiences.
  • Create a feedback loop for title communities and brainstorm ways to cross-leverage and promote our players and their needs to the 2K Marketing teams and Studio stakeholders.
  • Assist the marketing, social, and communication teams with coordination and execution of various marketing requests of the development team.
Community Growth Strategy (Influencing our Marketing):
  • Collaborate with cross-functional publishing partners (Global Brand Marketing, Communications, Product Development, Partnerships & Licensing, Legal, and the studio) in defining the community growth strategies for our beloved communities across the studio portfolio and the platforms where our experiences are featured.
  • Develop and execute against key Social, Community and Influencer programs that celebrate and promote our passionate fan base for the advocates that they are, stoking the core and incentivizing new fans to join and grow our communities.
  • Identify key creator opportunities that can both engage and grow our communities in the most creative and positive ways possible.
  • Ladder up all community activations in support of the master Global Marketing Strategies for our titles.
  • Develop community engagement and growth performance metrics, providing regular performance analysis and reporting on player sentiment, needs and wants.
What Will Make You a Great Fit:
  • You have 3-6 years working in a comparable digital community building and/or social role within gaming, media or entertainment.
  • Innate knowledge, experience, and passion for engaging and growing core entertainment communities, developing meaningful ground floor relationships that create fans for life.
  • Deep understanding of social media platform nuances, as well as the creator and influencer ecosystem (especially TikTok, Reddit, Twitch, YouTube, Discord).
  • Knowledge of global streaming platforms and creative vision for how to leverage them for Gearbox.
  • Highly collaborative with others, contributing creative and innovative ideas for engaging and growing our community
  • Outgoing, intellectually curious and can proactively reach out to people to build key relationships.
  • You are willing to roll up your sleeves and get things done.
  • You are highly organized, timely and communicative.
  • Have extensive knowledge of the video game landscape, with specific knowledge of the Mafia, BioShock, Hangar 13, Cloud Chamber, and Narrative-Driven Action-Adventure games genre.
  • You can aggregate, synthesize, and analyze data, communicating key learnings cross-functionally.
As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use accounts.

The pay range for this position in California at the start of employment is expected to be between $80,100 and $118,560 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards, in addition to a full range of medical, financial, and/or other benefits. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an 'at-will position' and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time, including for reasons related to individual performance, company or individual department/team performance, and market factors.

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