Sr. Manager, Consumer Insights
2 weeks ago
Description
As the Senior Manager Consumer Insights- Kraft Enhancers & Primal Kitchen within the Taste Elevation platform, you will have the opportunity to directly impact and influence the future strategic direction of the iconic Kraft Enhancers portfolio (i.e., Salad Dressing, Mayo, BBQ) as well as accelerate the growth of an emerging, health and wellness brand, Primal Kitchen. In this role, you will help develop and implement the strategy on our brands by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions (i.e., LTOs), to communication evaluation (and more).
As such, this role requires a person who can be:
Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrates understanding of the consumer, research methodologies/techniques, standard processes, and brand strategies to drive the business forward. Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders in an impactful way. Impactful: Influence "so-what's" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story. An Owner : Independent leader with the ability to dig into the details and craft a robust learning plan against key objectives and intended use of results. Able to think-critically about what is the right thing to do (versus what others might suggest or has been done before) and politely challenging our partners, when necessary, to make sure that we are asking the right questions and driving actionable results. Collaborative: Ability to build and maintain partnerships within insights, outside agencies, and among cross-functional partners across the organization. Flexible: Be flexible and creative to adjust/adapt to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results. Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.Responsibilities within the team include:
Leading critical initiatives based on business goals, including consumer de-averaging, strategic brand renovations, BFY portfolio strategy, etc. by developing and executing comprehensive research plans. Guiding the strategic direction and positioning of renovation and value-engineering initiatives by delivering clear consumer insights, strategic guardrails/action-standards for success, etc. Leading yearly strategic grounding analyses for supporting categories—Spoonables (Mayo), Salad Dressing, and BBQ— in preparation for situational assessment/brand plans. Conducting bi-annual brand health assessments for the Kraft Enhancers portfolio and Primal Kitchen. Helping to develop research best practices for the organization. Working with research vendors to provide best-in-class research approaches for agility, speed and breakthrough insights.Qualifications:
Advanced experience in a strategic insights/consumer research role within CPG Proficient in various market research techniques, including both qualitative and quantitative methods Experience working with both primary and secondary data sources Knowledge of syndicated research tools (e.g. Nielsen, Circana, etc.) as well as agile research tools, methodologies, and applications Understanding of marketing processes, business strategy, and brand renovation Strong analytical skills Strong sense of ownership and commitment to results Confidence to adapt to and lead changing priorities Strong storytelling skills and ability to influence all levels of an organization Ability to lead multiple projects simultaneously Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite)Location(s):
Chicago/Aon Center
Hybrid 3 days a week in office (Tues / Wed / Thurs), 2 days remote
Location(s)
Chicago/Aon Center-
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