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Activation Lead, Digital Adoption

4 months ago

New York, New York, United States MetLife Services and Solutions, LLC Full time

About the Job Title and the Company:
The Global Brand and Marketing Organization is undergoing a significant transformation focused on delivering value to businesses and customers. We are looking for marketing experts who can combine strategy and execution seamlessly. Join us at MetLife, one of the world's top financial services companies providing insurance, annuities, and more to individuals and institutions across the globe. Our purpose is to create a more confident future for our colleagues, customers, communities, and the world. If you're inspired by the idea of transforming the financial services landscape, we welcome you to be #AllTogetherPossible with us.



Key Responsibilities:

  • Understand effective ways to utilize digital channels for meaningful connections with target audiences.
  • Liaison between product marketing, CX, measurement, and creative teams to translate objectives into actionable plans.
  • Develop a framework for the agile growth team to align with the consumer journey.
  • Guide the team in applying digital strategies within the consumer journey to meet business goals.
  • Define channel strategy and experiments to enhance campaign effectiveness.
  • Oversee end-to-end implementation of activation plans.


Key Skills:

  • 5 to 7 years of experience in building engaging user campaigns.
  • In-depth knowledge of leveraging digital channels like email, web, and SMS.
  • Experience in creating measurable marketing plans.
  • Comfortable in an agile environment with an experimentation mindset.
  • Excellent interpersonal and communication skills to influence associates and drive customer-led solutions.


Benefits Offered:
Our benefits cover physical and mental health, financial wellness, family support, and more. From comprehensive health plans to retirement pensions and employee assistance programs, we prioritize the holistic well-being of our team.



Equal Employment Opportunity: MetLife is an equal opportunity employer committed to inclusion and diversity in the workplace. We strive to provide a supportive and accessible environment for all candidates. If you require accommodation during the application process, please reach out to us.