Director of Sales and Marketing

2 weeks ago

Stowe, Vermont, United States Hyatt Full time
Hyatt

Director of Sales and Marketing

STOWE ,

Vermont

Apply Now

This position focuses heavily on driving revenue through overnight visitation from groups, conferences and events.

Oversees marketing efforts for the Lodge at Spruce Peak as well as the Club at Spruce Peak and Stowe Country Club.

Employs a collaborative approach to build revenues in each business unit including Food & Beverage, Golf and Spa.

A key member of the Executive Committee, this position is highly visible with ownership, corporate leadership and the greater community.

Manages a team of seven; reports to the Managing Director.
Essential Functions
Direct leadership of the Sales and Marketing team.
The DOSM has responsibility of the Sales & Marketing budget, inclusive of revenue forecasting, advertising, marketing, public relations, developing and writing business plans and ownership engagement
Design, implement and facilitate the annual marketing plan for the resort.
Identifying challenges throughout the booking cycle & developing a plan with tactics to address concerns
Develop group marketing materials & strategic revenue plan for the resort.
Ensure implementation and oversee execution
Direct leadership of the marketing, communications & agency partners.
Work hand in hand with marketing efforts being made by the Spruce Peak Resort Association to ensure we are complimenting marketing strategies
Responsible for developing strategy, strategically deploying, determining and achieving budgeted revenues across the Corporate-Consortia and transient leisure market segments
Attract, retain and acquire new customers.
Expand client base through prospecting, marketing and cultivating key relationships
Attend major travel, trade and corporate functions and conduct sales trips based on business priorities which may include travel on weekends and evening events
Interact with the operations team to ensure understanding of guest needs and in creating a working relationship within all areas of the operation
Monitor quality and accuracy of final group sales contracts to ensure proper application of resort deposit, space allocation, yield and policies
Manage administrative tasks in sales and events systems
Recruit, hire and successfully onboard and train colleagues as needed in Sales and Marketing
Foster a cooperative work environment, which focuses on productivity, great working relationships and positive associate morale
Protect the hotel's legal and financial interests through proper contract and risk management practices
Closely work with Revenue Management team on group strategies, room rates and marketing initiatives to ensure revenue maximization
Full time, on-property support of the Sales and Marketing teams.
This is not a remote or hybrid role
Other duties and requirements commensurate with leadership and managerial positions within the company

Qualifications:
College graduate or equivalent industry experience
Experience as a Director of Sales and Marketing; preferably in a complex resort environment
Excellent written / verbal communication skills, presentation skills and the ability to utilize them effectively with guests, peers and associates
Ability to work under stressful conditions and balance multiple commitments simultaneously
Strong customer service aptitude
Understanding of budgetary and fiscal responsibility within the department.
Ability to prioritize and organize work assignments; delegate responsibilities effectively
Ability to lead and direct performance of departmental associates and follow through with corrections where needed
Be able to analyze and resolve problems while exercising good judgment and maintaining the best interest of the company
Ability to effectively motivate department associates and maintain a cohesive team while working effectively across departments to achieve company objectives

Primary Location:
US-Vermont-Stowe

Organization:
Spruce Peak

Pay Basis:
Yearly

Job Level:
Full-time
Hyatt is an equal employment opportunity and affirmative action employer.

We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.

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