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Digital Marketing Manager

3 months ago

Dover, New Hampshire, United States Q Full time

We are looking for a skilled and enthusiastic Digital Marketing Manager to join .

In this role, you will be responsible for creating and supervising digital marketing strategies to boost online growth and strengthen brand awareness.


Key Responsibilities:

Strategy Development:
- Develop and execute comprehensive digital marketing strategies to achieve organizational goals including sales, brand exposure, and lead generation.
- Conduct in-depth market research and analysis to make informed strategic decisions based on competitor offerings and demographic data.
- Set clear goals, KPIs, and timelines for digital marketing projects in line with overall business objectives.

Content Creation:
- Oversee the production of engaging digital content such as blog posts, social media updates, email newsletters, and multimedia materials.
- Collaborate with graphic designers, copywriters, and other team members to create high-quality marketing materials.
- Ensure all content reflects brand identity, maintaining consistency in style, quality, and voice.

SEO & SEM Management:
- Optimize website content and structure for improved search engine visibility to enhance the digital presence.
- Manage PPC campaigns on various platforms including Google Ads and social media channels.
- Monitor and assess campaign performance, making necessary adjustments for optimization.

Social Media Management:
- Develop and implement social media strategies across different platforms like Facebook, Instagram, LinkedIn, and others.
- Monitor social media channels, interact with followers, address comments, and resolve issues.
- Analyze social media metrics to measure engagement, reach, and growth, and implement corrective actions when needed.

Analytics & Reporting:
- Track and analyze digital marketing metrics including website traffic, social media engagement, and email open rates.
- Create regular reports for senior management highlighting campaign performance, insights, and recommendations.
- Use analytics to identify opportunities for improvement, supporting data-driven decision-making.

Email Marketing:
- Design and oversee email marketing campaigns with segmentation, personalization, and automation.
- Monitor email campaign performance metrics like open rates, click-through rates, and conversion rates, adjusting strategies as necessary.
- Ensure compliance with relevant regulations such as GDPR and CAN-SPAM.

Collaboration & Communication:
- Foster collaboration with departments like sales, product development, and customer service to align digital marketing efforts.
- Communicate digital marketing strategies, objectives, and performance updates to senior management and stakeholders.

Stay Current:
- Keep up-to-date with digital marketing trends, tools, and best practices.
- Attend industry events like conferences, webinars, and workshops to stay informed about emerging trends.

Required Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field, or equivalent practical experience.
- At least 3-5 years of hands-on experience in digital marketing or a related field.
- Strong understanding of SEO, SEM, and content marketing strategies.
- Excellent analytical, communication, and project management abilities.
- Effective collaboration and multitasking skills.
- Familiarity with email marketing platforms and practices.
- Experience with CMS platforms like WordPress or similar.

Preferred Qualifications:
- Advanced degree or certifications in digital marketing.
- Previous experience in team or project management.
- Knowledge of web design and development principles.
- Advanced copywriting skills.
- Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, X, and social media management platforms.

Initial Task List:
- Take charge of and develop the social media strategy and plan.
- Manage and enhance the email and SMS strategy and plan.
- Lead the implementation of new website initiatives.
- Deploy digital analytics software.

is dedicated to providing an inclusive and discrimination-free workplace. We adhere to all applicable employment laws and strive to offer an accessible work environment.
If you need assistance due to a disability at any stage of the recruitment process, please let us know, and we will make suitable arrangements.
We are also an E-Verify employer.