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SR. OWN Brand Manager
3 months ago
Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJs Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, were committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes.
The Benefits of working at BJs
BJs pays weekly
Generous time off programs to support busy lifestyles*
o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty
Benefit plans for your changing needs*
o Three medical plans**, Health Reimbursement Account (HRA), Health Savings Account (HSA), two dental plans, flexible spending
*eligibility requirements vary by position
**medical plans vary by location
Job Summary
Responsible for establishing a member-centric top and bottom-line growth strategy for the Own Brand within a category set and building a product portfolio to deliver against goals. Leads a cross functional Own Brand team (comprised of Sourcing, Product Development, Packaging Design and Quality) and the merchandising organization to build the strategy and financial/operational plans for the product assortment, merchandising, digital, promotions, pricing and marketing of BJs Own Brands. Prioritizes and project manages a roadmap of initiatives to deliver against strategic and financial goals.
Responsibilities and Key Accountabilities
- Leads the OB team and merchandising partners to establish a member-centric, category-level growth strategy and financial and operational plans to position BJs Own Brands to delight our members, win in the market and deliver strong financial performance to the business.
- Leverages a broad base of member, financial and marketplace trends, data and insights to prioritize projects that will deliver Own Brand top and bottom line growth.
- Ensures designs and product objectives support General Merchandise strategy and merchant category plans. Leverages trend & fashion expertise to help define overall creative direction.
- Leads the cross functional team across merchandising, planning and allocation, sourcing, product development, quality and marketing to deliver on the project roadmap. Acts as the key connector between the merchant team and OB CFTs, representing the voice of the member in decision making.
- Manages the product portfolio to deliver on the brand positioning and principles. Partners with members of key functions (merchandising, digital, marketing, pricing) to activate the brand in support of its goals (packaging, site experience, marketing).
- Activates and measures performance against the plan and leads partners to take action in launching and growing engagement with Own Brand products.
- Leads competitive benchmarking and trend tracking/forecasting to write project, product, and packaging briefs. Collaborates to gain input from experts to establish a hierarchy of deliverables against which the product and packaging development and creative teams can deliver concepts. Assesses success against an objective set of goals.
- Leads the cross functional team to prepare for key stage gate decision points to ensure the right data informs actions.
- Partners with merchant leadership (SVPs, VPs and Divisionals) to establish a healthy culture for Own Brands and a strong sense of accountability within the merchandising organization.
Qualifications
- Track record of driving exceptional results in a cross functional environment
- Analytical strength across a wide variety of data and inputs and the ability to distill data into insights to inform member-centric decision making in product and packaging design
- Strong strategic orientation, thought leadership and financial acumen
- Capable of defining and driving change while enrolling others
- One-team mentality focused on whats best for our members and total BJs in decision making
- Exceptional prioritization ability focused on delivering against most important outcomes
- Adept at translating consumer mindset, market trends, and aesthetic direction into functional product attributes
- Working knowledge of CAD drawing, tech packs & design software
Education Requirements
- Bachelors Degree Required
Years of Experience
- >5-7 Years - Experience in a merchandising, own brand or consumer packaged goods brand management function