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Product Marketing Specialist
3 months ago
As a Product Marketing Specialist you will play a pivotal role in shaping our Product narrative and driving business growth.
As a key member of our Business Development team, you'll collaborate closely with Product Management and Sales to support our marketing strategy.
Your responsibilities will include:
Sales Enablement, Pre-sales Support
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Support Sales team in customer and market research.
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Collaborate with the sales team to provide marketing support (i.e. power point, other collateral creation) during the presales process.
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Drive outbound marketing / lead-gen activities to fuel our sales pipeline.
Product Marketing & Thought Leadership
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Maintain and strengthen Predii's position as AI thought leader in the automotive parts & service industry. This includes planning & creation of relevant content, blogs, and/or event formats.
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Ensure Predii's Marketing/Brand identity remains consistent across channels including brand guidelines encompassing colors, fonts, and visuals.
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Craft compelling product messaging, user stories and articulate unique selling proposition (USP).
Content Marketing
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Create engaging content across various channels including blogs, Predii website, press releases, case studies, and video content.
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Develop comprehensive PowerPoint decks and company collateral to support sales and marketing efforts.
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Oversee website management to ensure a compelling platform for engagement; optimize content for SEO.
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Drive social media presence on platforms like LinkedIn and execute targeted email campaigns.
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Track ROI for marketing campaigns, analyze campaign performance, and adjust strategies as needed.
Requirements and Skills:
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Bachelor's degree in Business, Marketing, Communications, or a relevant field.
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2-3 years+ work experience in marketing and communications, preferably in SaaS Software or Technology.
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Proven experience in content generation, writing, editorial work, or comparable
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Hands-on experience with web content management tools, such as wix; knowledge of SEO and Google Analytics.
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Excellent proficiency in MS Office, specifically PowerPoint.
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Excellent verbal and written communication skills.
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Team player with collaborative attitude and proactive problem-solving
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Creative mind-set and hands-on work attitude
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