Director of Demand Strategy and Account Based Marketing

6 days ago


Mountain View, California, United States dynaTrace software GmbH Full time


Are you a strategic thinker with a passion for Account Based Marketing (ABM) programs that deepen customer relationships and drive revenue growth? In this leadership role you'll be a key contributor to our growth strategy.

You'll wear multiple hats – a strategist, a conductor, and a maker – all while leading a talented team of 1:1 account-based marketers.

You'll collaborate with marketing leaders across the team to ensure a consistent customer experience across touchpoints.

What You'll Do:


Unify the Approach, Amplify the Impact: Collaborate across marketing leadership and sales to define our global ABM strategy across account segments, regions, sales plays, and ABM programs.

Translate this into a playbook to ensure how we go to market with ABM campaigns is consistent, easily repeatable, and is well understood by marketers and sales around the globe.


Drive Customer Impact:

Lead 1:1 Account-Based Marketing programs in close partnership with the Global Account sales team to drive personalized engagement and revenue growth with our most strategic customers.


Metrics for Success:
Develop standardized measurement framework to highlight ABM performance metrics and show business impact across 1:1, 1:Few, 1:Many programs. Develop internal sales advocates to champion ABM success and highlight customer impact.

Deep Dive into Tools:

Ensure we are getting the maximum productivity out of our ABM tech stack and serving up meaningful account insights to sellers with the ability to scale these reports.


Lead and Mentor Team:
Provide guidance and support to team members fostering a collaborative and high-performing environment.

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