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Growth/Product Marketing Lead

4 months ago

Mountain View, California, United States FlutterFlow Full time

At FlutterFlow, we are seeking a dynamic and experienced Growth/Product Marketing Lead to join our team. This role is ideal for a creative and analytical professional passionate about driving business growth through innovative marketing strategies and data-driven decision-making.

What You Will Work On
Develop and execute a comprehensive growth marketing strategy aligned with overall business objectives.
Identify and execute high-impact growth opportunities across the customer lifecycle, especially acquisition and retention.
Create and execute high-performing marketing campaigns across various channels (social media, content marketing, email marketing, SEO, paid advertising, etc.).
To attract and engage users, create and implement high-quality content (e.g., social media content, blog posts).
Develop compelling product messaging and positioning that resonates with target audiences.
Analyze and understand developer personas, needs, and motivations.
Analyze marketing data to identify trends, measure ROI, and optimize campaigns for maximum impact.
Work cross-functionally with product, sales, and engineering teams to ensure seamless user experience and effective growth initiatives.
Stay up-to-date on the latest developer marketing trends and technologies.

Who you are
5+ years of growth or product marketing experience or a related field.
Proven experience developing and executing successful growth marketing strategies, ideally in the developer space.
Strong understanding of digital marketing channels and tactics.
Expertise in data analysis, marketing attribution, and A/B testing.
Excellent communication, collaboration, and presentation skills.
A data-driven and analytical mindset with a passion for experimentation and optimization.
Willingness to travel quarterly with at least one international trip per year, possibly two.
Ability to travel to meet with clients as needed &/or determined by the Head of Growth.

Bonus Points
You have experience with mobile app development.
You have used FlutterFlow and are familiar with our features.

Benefits
Remote first team.
Generous salary and equity package.
Paternity/Maternity leave.
PTO & Sick Leave.