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Director, Marketing Operations

3 months ago

Brockton, Massachusetts, United States Brother Full time

The Game-Changing Opportunity

Join us on our journey to simplify and enhance the lives of our customers, employees, and communities. We take our "at your side" promise seriously and strive to live by it every day. With a rich history that spans over a century, our company provides an excellent platform to kickstart or advance your career and push the boundaries of innovation. We are dedicated to achieving mutual success and offer you opportunities to grow through hands-on experience, exposure, and continuous learning. Our diverse team members bring their unique perspectives to the table to ensure a sustainable future. If you're keen on driving innovation, gaining knowledge, and evolving with a global leader that creates beloved products, services, and a strong company culture, then we'll be right there "at your side" every step of the way.

The Challenge: Director, Marketing Operations

As the Director of Marketing Operations, you will take charge of enhancing Brother's go-to-market strategies and providing marketing support throughout various divisions and product lines. Your main focus will be on generating campaign ideas, optimizing performance, and ensuring scalability. This role involves spearheading transformative projects across the go-to-market team and fostering collaboration among different stakeholders as a trusted visionary.

This position involves directly managing the Marketing Communications team that supports multiple business units. Additionally, you will collaborate with Product Marketing, subject matter experts, and marketing leaders to identify and drive operational initiatives for Brother International Corporation.

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YOUR RESPONSIBILITIES
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Drive and Enhance Campaign Performance

  • Lead the planning, development, and execution of strategic marketing campaigns across multiple channels
  • Utilize data-driven insights to track campaign performance and optimize results
  • Ensure seamless data flow from campaigns to reporting frameworks
  • Leverage marketing technology to automate processes and enhance data accuracy
  • Collaborate with cross-functional teams for comprehensive go-to-market planning
  • Implement structured systems to drive efficiency across the organization

Strategic Leadership

  • Establish operational excellence and project management standards
  • Coordinate resources and manage project timelines effectively
  • Optimize marketing budget allocation for maximum ROI
  • Enhance performance and efficiency through process improvements

Talent Development

  • Lead the Marketing Communications team to execute business and brand marketing strategies
  • Create a conducive work environment and provide guidance to team members
  • Develop a strategic vision aligning with company goals
  • Identify skill gaps and implement plans for team upskilling

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IDEAL CANDIDATE QUALIFICATIONS
***

Education

  • Bachelor's Degree (or equivalent experience) in Business, Marketing, Communications, or related field

Experience

You should have a minimum of 10 years of relevant experience in leading marketing communications and managing teams, alongside expertise in process optimization.

Required Skills and Abilities

  • Strong stakeholder alignment and relationship-building skills
  • Effective multitasking and prioritization abilities
  • Deep understanding of campaign processes and project management
  • Ability to drive operational efficiency and scalability
  • Proven track record of strategic planning and execution
  • Expertise in team leadership and management
  • Excellent communication and presentation skills
  • Budget management capabilities

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ADDITIONAL ROLE DETAILS
***

This is a hybrid role, allowing employees to work remotely up to two days a week, depending on business requirements. Office days will be determined by managers.

  • The salary for this position ranges from $140,000 to $175,000 annually
  • Starting salary will be based on qualifications, internal equity, location, and market data alignment
  • This role is eligible for Brother's variable pay incentive plan(s), contingent on individual and company performance
  • Benefits include healthcare coverage, life insurance, 401K, tuition reimbursement, and Paid Time Off

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PERKS FOR YOU
***

At Brother USA, we value our employees and offer an environment that promotes growth, creativity, and work-life balance. Here's what you can expect:

  • Competitive Compensation: We provide a rewarding salary and bonus program
  • Comprehensive Benefits: Health, dental, vision insurance, and 401(k) matching
  • Professional Development: Opportunities for career growth through training
  • Work-Life Balance: Flexible work arrangements to support your well-being
  • Employee Engagement: Join a team that recognizes your contributions

Discover more about our benefits and life at Brother on our website

Brother International Corporation is a leading provider of home office, business products, sewing machines, crafting supplies, and innovative industrial solutions. As a subsidiary of Brother Industries Ltd., a global manufacturer with over $6 billion in sales, we have a strong presence worldwide. Our headquarters in Bridgewater, New Jersey, oversees sales, marketing, manufacturing, and research operations in the U.S. Brother also has facilities in California, Illinois, and Tennessee, along with subsidiaries across North and South America. We are an equal opportunity employer committed to diversity and inclusion.