Digital Marketing Manager
7 days ago
Digital Marketing Manager
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locations
Williston, VT
time type
Full time
posted on
Posted 6 Days Ago
job requisition id
JR100106
Digital Marketing Manager
Job Overview
Who You Are:
As the Digital Marketing Manager, you will build and lead campaigns that engage our B2B clients as well as grow our consumer client base through lead generation and lead nurturing primarily through email marketing using Hubspot and/or related tools.
Additionally, you will be responsible for projects to improve and maintain our own media assets including our website at and social media accounts.
You will lead our efforts to measure and optimize our marketing campaigns across all channels.You will have product marketing responsibilities including collaborating with the marketing creative team as well as product managers to develop and deliver to market a range of assets that support the rollout and enhancements of products and features for both B2B and B2C customers.
What You'll Do:
Collaborate with the creative services team.
Plan, execute, and optimize digital marketing campaigns, focusing on email, social, and enablement of customer success teams.
Develop and manage audience segments and build relevant personalization into campaigns
Manage and grow campaigns and other lead generation and lead nurturing for organic growth as well as partner collaborations.
Use data analysis to identify trends and formulate recommendations for campaign optimization.
Develop and maintain dashboards and reports to track marketing KPIs, ROI, and conversion rates.
Report on campaign performance, providing clear insights into successes, failures, and opportunities for improvement.
Implement test and iteration plans for campaigns and landing page optimization.
Collaborate with cross-functional teams including customer service/success, product, and external vendors.
Team lead, fostering a culture of data-driven decision-making.
Develop and maintain company website, SEO, and related platforms.
Perform competitive analysis and maintain associated reports
Collaborate on development of social proof including case studies, testimonials, awards, and recognitions
Ensure regulatory compliance through collaboration with legal department, manage vendors and invoicing as assigned, participate in annual budgeting process.
What You'll Need to be Successful
Bachelor's or master's degree in marketing, business analytics, business administration, management information systems, or a related field.
Candidates with a Communications or similar degree will be considered with demonstrated success in a prior analytical and/or technical position.
Minimum of 3-5 years of experience in digital marketing, with hands-on experience managing campaigns in email, organic social, and related owned media channelsProven experience driving sales in an email marketing position preferably for insurance or another consumer financial services product.
Proven experience with marketing automation platforms such as HubSpot, Salesforece. HubSpot Certified expert preferred.
Strong analytical and problem-solving skills with a deep understanding of data analysis.
Proficiency in Excel and database software such as SQL Server, Oracle, Access or other relational databases.
Experience with landing page optimization and content management systems.
Strong understanding of the digital ad ecosystem, including online and offline tracking and measurement.
Excellent verbal and written communication skills; able to convey complex concepts clearly and present to different audiences, including executive leadership.
Experience in leading and managing a team of marketing analysts and cross-functional projects.
Strong project management skills and keen attention to detail.
Experience in the B2B High Tech sector and SaaS products is highly preferred.
Work & Life, Balanced – We're Here for You:
Medical, dental and vision insurance
HSA, FSA, Dependent Care FSA and Commuter pre-tax benefit
Flexible PTO with Generous holiday time
Paid Parental leave + baby cash
Matching 401(k) contributions
Life & disability Insurance
Work from anywhere options
DealerPolicy is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, genetic information, creed, marital status, sexual orientation, gender identity, disability status, protected veteran status, or any other protected status as defined by federal, state or local law.
Polly delivers unexpected value by embedding insurance into life's biggest purchases.
As the leading embeddedautomotiveinsurancemarketplace, Polly seamlessly integratescoverageoptions from 40+insurancecarriers into the automotive buyingexperienceat thousands of dealerships across the country, delivering savings to consumers when they need it most.
With more than $11 billion in coverage placed, shoppers trust Polly for instant quotes, immediate coverage, and expert live agents.
Experience the unexpected value of embedded auto insurance atCompensation 90, ,000 depending on experience
About Us
Polly is a leader in the emerging Insurtech sector.
With its seamless integration into the car buying process, the company's innovative solution enables car-buying customers the opportunity to purchase insurance by connecting them with licensed insurance agents while simultaneously completing the purchase of their new car.
The company delivers these benefits through an industry-first combination of partnerships with car dealers, a growing insurance carrier network, and team of licensed insurance advocates.
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