Marketing Manager

2 weeks ago


Caledonia, Michigan, United States MarketLab Full time

Marketing Manager

The Marketing Manager will play a critical role in driving the success within 2-3 product categories through the development and execution of effective downstream marketing strategies and go-to-market plans. This role will work closely with product managers, content & creative teams, and sales to ensure alignment and achieve our business goals.

Responsibilities:

Marketing Plan Support: Support and execute marketing plans for various product categories, working closely with product managers to understand the unique features, benefits, value proposition and target audience of each product.

Go-to-Market (GTM) Marketing Strategy: Collaborate with product managers to formulate effective GTM marketing strategies for new product launches, ensuring a seamless introduction of products into the market.

Customer Understanding: Create marketing campaigns that demonstrate a deep understanding of the customer and effectively communicate the value propositions associated with the products in your categories.

Marketing Execution: Execute all marketing tactics to support the GTM and marketing plans, activating an omni-channel, integrated marketing approach across various channels such as email, direct mail, and social media.

Marketing Requests Analysis: Analyze incoming marketing requests from product or sales teams and evaluate their alignment with the strategic marketing plan. Determine whether requests should be executed upon and provide guidance accordingly.

Results Tracking and Reporting: Report out on marketing campaign results to stakeholders, providing insights and recommendations for improvement.

Collaboration with Content & Creative Team: Work closely with the content & creative team, serving as the main point of contact, to brief in marketing requests and ensure the timely delivery of high-quality marketing assets.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field
  • Minimum of 3 years of experience in a marketing generalist role
  • Healthcare product marketing experience a plus
  • Well-rounded marketing skill set with an understanding of various marketing discipline
  • Experience executing marketing strategies and go-to-market plans
  • Ability to interpret marketing performance metrics
  • Experience working within a variety of marketing channels, including email, direct mail, and social media
  • Excellent organizational skills
  • Strong team player with the ability to communicate cross-functionally and build close working relationships
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative thinking and problem-solving skills with a customer-centric mindset.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
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