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Local Marketing Account Executive

3 months ago

Columbia, South Carolina, United States Cumulus Media Inc. Full time
Job Details

CUMULUS MEDIA | Columbia, SC is seeking a talented and dynamic Local Marketing Account Executive who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity: one where you are given a challenging mission, world-class tools to help you succeed, and the chance to realize your full potential as a sale's professional.

CUMULUS | Columbia, SC currently features 5 stations in the Columbia area and surrounding counties. Our stations include: 107.5 WNKT-FM The Game - Home of Gamecock Sports, B106.7 WTCB-FM Adult Contemporary, KISS 103.1 WLXC Urban Adult Contemporary, 98.5 WOMG Columbia's Classic Hits, and ESPN - WISW 1320 Sports Talk. The cluster of 5 stations reaches thousands of listeners on a daily basis.

The Account Executive identifies and develops new business opportunities; grows existing client relationships; offers solutions that help clients achieve their business goals; closes business and meets or exceeds set sales targets.

Key Responsibilities:
  • Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
  • Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
  • Beyond our broadcast products, have strong familiarity and become full-versed in selling both Cumulus' station digital assets (e.g. streaming, stations website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
  • Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
  • Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
  • Stay abreast of the competitive landscape and emerging technologies to best position Cumulus in the marketplace
  • Think creatively and generate original ideas
Job Requirements:

Qualifications:
  • Proficient in Microsoft Office suite, social networking platforms and CRM tools
  • Excellent communication skills
  • Experience developing new business relationships in an outside sales role
  • Excellent presenter to clients of sales opportunities and post-sale successes
  • Strong understanding of lead generation and ability to connect with viable prospects
  • Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
  • Positive attitude with the willingness to get beyond comfort zone to grow professionally
  • High energy and passion for the job
  • Flexible and creative
  • Digitally savvy
  • Entry Level to 2+ years in Sales background preferred
  • Bachelor's Degree in Business, Marketing or related field is preferred
What we offer:
  • Commission-based organization with uncapped earning potential
  • Focused, responsible and collaborative work environment with the ability, to ask "what if" and try innovative solutions
  • Medical, Dental & Vision Insurance coverage
  • 401K to plan for the long-term
  • Paid Vacation & Holidays
For immediate consideration, please visit

For more information about CUMULUS MEDIA, visit our website at:

CUMULUS MEDIA is proud to be an Equal Opportunity Employer (EOE).

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Job Snapshot

Employee Type
Full-Time

Location
Columbia, SC (Onsite)

Job Type
Media - Journalism - Newspaper

Experience
Not Specified

Date Posted
04/26/2024

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