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Paid Media Specialist
2 months ago
Digital Marketing Professional at Stride, Inc.
Imagine working for a company that is revolutionizing the learning experience through personalized online and blended learning. Over two decades ago, Stride was established with a mission to provide every learner with equal opportunities to succeed. Today, we continue to innovate and empower futures through learning.
As a Digital Marketing Professional at Stride, Inc., you will play a crucial role in driving significant revenue growth across our Career Learning and General Education lines of business. We are looking for a passionate individual to enhance the efficiency and scale of our display, paid social, and digital video marketing channels.
Responsibilities:
- Optimize paid display, paid social, and digital video campaigns across multiple platforms
- Collaborate with the Senior Manager, Paid Media, to execute digital strategies and best practices
- Monitor campaign performance data to improve conversion rates and ROI
- Work on creative testing and message optimization with internal teams
- Implement A/B testing discipline to enhance campaign effectiveness
Requirements:
- 1-4 years of Digital Marketing experience
- Experience in B2C growth-oriented environment
- Hands-on experience in paid media, preferably in display and social channels
- Certifications in Meta (Facebook) Ads and Google Ads are a plus
- Proficiency in marketing technologies and digital platforms
- Desire for continuous learning and professional development
- Ability to travel occasionally as needed
Benefits:
- Competitive salary based on experience and qualifications
- Health benefits, retirement contributions, and paid time off
Work Environment:
This position is virtual and open to residents of the 50 states. Stride, Inc. supports a diverse and inclusive work environment.
Join us at Stride, Inc. and be part of a team that is shaping the future of learning
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