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Sr. Director Analyst, B2B Marketing Transformation and AI

3 months ago

Virginia Beach, Virginia, United States Gartner Full time

Senior Director Analyst, B2B Marketing Transformation and AI

Gartner is seeking an Analyst that will change how CMOs deliver business impact.

About This Role:

Gartner Analysts are industry thought leaders who create must-have research, market predictions and best practices for a broad range of world-leading organizations. A Senior Director serves as a leader within Gartner's Research and Advisory sector, establishing oneself as a credible voice within their designated market at local, regional, and global levels. Utilizing exceptional research and analytical skills, a Senior Director plays a significant role in producing pragmatic and provocative research which Gartner clients consume and apply to propel their business toward key objectives. They are a trusted source of advice for clients, reinforcing Gartner's value every day by engaging them via in-person meetings, virtual meetings, sales support visits and Gartner conferences to discuss complex client challenges and offer appropriate recommendations.

This role sits within Gartner's Marketing & Communications practice and will address the needs of CMOs and their key leaders in transforming their functions for business impact. As disruptive forces inside and outside the enterprise are resetting the expectations and objectives of B2B CMOs, this role will focus on Demand Generation Strategy, AI, and Marketing Structures and Operations as connected levers to harness such disruptions to their advantage. Successful candidates will leverage a deep understanding of CMO sensibilities to advise marketing leaders on:

  • Developing and embracing go-to-market strategies, processes, and technologies that align with omnichannel buying behaviors.
  • Enabling the business to generate and shape buyer demand through a mix of digital and offline channels throughout the buyer journey.
  • Building awareness, generating, and nurturing high-quality leads and accounts, orchestrating omnichannel engagement, and using analytics to measure and optimize performance.
  • Implementing strategic AI investments in consideration of existing technology, talent, and business objectives.
  • Using AI to advance marketing performance with a faster time to market for content and an increased focus on data and insights-based improvements.
  • Using GenAI to access new markets and support nuances of existing markets and multi-brand content needs.
  • Dynamically optimizing and assembling content modules (text, images, audio, video) into personalized webpages and emails, generally without human intervention or oversight.
  • Supporting and influencing enterprise AI and go-to-market strategies.
  • Building support for and leading strategy and capability driven marketing transformation efforts across people, processes, and technology.
  • Driving meaningful commercial and productivity outcomes through effective implementation of new technologies, structures, and operating models.
  • Developing flexible and adaptive organizational structures to support dynamic business strategies and leverage AI driven capabilities.

What You Will Do

  • Deliver high-quality actionable advice to an executive client audience through a variety of media.
  • Write evidence-based content that is clear and actionable.
  • Create and deliver presentations for webinars and other client-facing Gartner events.
  • Track and work closely with vendors, market trends, emerging technologies and practices to remain ahead of the curve within the AI-driven marketing technology space.
  • Deliver outstanding sales and service support to retain and grow the Gartner business.
  • Build credibility as an industry expert to represent Gartner research, methodology and strategy.
  • Actively participate in innovation, ideation, and research discussions and collaborate effectively with peers in our research community.
  • Identify research process improvements or develop new processes that help the team and Research & Advisory provide excellent service delivery.
  • Be a mentor and a coach by supporting more junior team members

What You'll Need

  • Bachelor's degree or equivalent experience; Graduate degree preferred
  • 12+ years of relevant field or industry experience
  • An informed understanding of the challenges facing CMOs as leaders within the enterprise and drivers of business impact
  • Extensive experience developing and implementing demand generation strategies that deliver commercial outcomes
  • Extensive experience leading innovative and productive marketing teams as part of a commercial ecosystem that drives enterprise growth.
  • Hands-on experience with AI applications for Marketing teams
  • A practical understanding of the use of AI and its potential impact on marketing operations, strategies, and talent.
  • A strong understanding of the AI-driven Marketing Technology landscape
  • Experience building business cases for new technologies as part of enterprise or marketing strategic shifts
  • Experience as a leader in transformation efforts that impact people, process and technology
  • Demonstrated executive presence; can immediately establish credibility with executives and additional stakeholders
  • Strong organizational skills; ability to work under tight deadlines and produce high quality deliverables
  • Demonstrate excellence in research and writing ability
  • Strong written and verbal proficiency, analytical and presentation skills; ability to engage clients and respond effectively to questions
  • Proficient in analyzing and synthesizing data; can effectively apply patterns and frameworks while drawing and defending conclusions to client challenges
  • Ability to work independently, while also being intrinsically motivated to collaborate across teams and support the workflow of others, in a multicultural global team
  • Learning agile and adept with navigating highly matrixed environments
  • Ability to represent Gartner's research methodology and strategies effectively at all levels

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Who are we?

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 20,000 associates globally who support ~15,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 150,000 USD - 190,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at or by sending an email

Job Requisition ID:88008

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