Marketing Process Manager
1 week ago
We are seeking a Process Improvement Consultant to support our Fortune 100 financial services client in developing and managing strategic visions for process optimization within the Campaign Solutions and Execution Management (CSEM) team.
The CSEM team sits within the Enterprise MarOps Solutions team, which is comprised of campaign review and setup teams, data validation and governance teams, and control functions to ensure marketing compliance.
The Details:
Location:
Hybrid in NYC (3 days per week onsite required)
Duration: 6-month consulting role
Benefits:
We do offer benefits to our full-time consultants, including Health, Vision, Dental, 401K plan, Life Insurance, Pretax Commuter Benefits, and an incredibly supportive team cheering you on
What you'll do:
The consultant will be responsible for identifying and advancing enhancements to the campaign execution process that will improve time to market, reduce complexity, and improve efficiency for campaign execution.
This role will be responsible for assessing business needs, evaluating teams' capacity, creating process flows in Visio, and writing the business requirements.
The consultant must be able to function independently, effectively prioritize his/her work, and be willing to bring new ideas to the table.
A large focus for this job will be project managing process improvement initiatives across Enterprise Communication & MarTech Experience (ECMX) and cross-functional teams involved in the end-to-end execution process as well as marketing strategy teams.
This role will:
Strategic problem solving and critical thinking at a systems level across people, processes, and technology in a dynamic environment.
Lead strategic projects to drive the efficiency and accuracy of offers going to market.
Assess the areas of the campaign execution process and marketing capabilities and make recommendations for optimization initiatives.
Gather feedback from key stakeholders and recommend opportunities for streamlining current processes.
Manage list of ongoing and future process enhancements
Prioritize opportunities for improvement to campaign execution based on business impact and team capacity.
Manage driven projects in collaboration with internal and external stakeholders (Marketing Compliance Review, Offer Governance, Tech, etc.)
Support change management planning, training, and communication activities.
Build relationships and collaborate with internal partners to develop best-in-class processes and unlock value for the enterprise.
Distribute and/or present prioritized list of process enhancements on a set cadence.
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