eCommerce Advertising Specialist
2 weeks ago
Job Posting:
The eCommerce Advertising Specialist supports the digital commerce advertising strategy at Ferguson. The main goal is to enhance brand performance by optimizing CPC marketing campaigns, ensuring profitability, and providing detailed reports regularly.
While focusing mainly on Amazon, the eCommerce Advertising Specialist also works on strategies for other eCommerce sites.
Location: Fully remote work from anywhere in the United States.
Responsibilities:
- Support multi-channel advertising strategy to boost product awareness and sales.
- Monitor and analyze advertising campaigns on Amazon and eCommerce sites daily.
- Handle existing campaigns, suggest improvements, and develop new strategies.
- Use automation tools to adjust bids, add/remove products, and optimize campaigns based on performance.
- Analyze monthly metrics, prepare detailed ad performance reports, and update leadership on outcomes.
- Collaborate with internal and external partners, conduct keyword research, and A/B testing on ad strategies.
- Research market trends, perform competitive analysis, and stay updated on marketing tools.
Qualifications:
- Bachelor's degree in Marketing or related field preferred.
- 5+ years of digital campaign marketing experience, Amazon advertising knowledge is a plus.
- Proficient in digital marketing metrics, ROI analysis, and software applications including Excel.
- Familiarity with retail media multi-channel marketing platforms, SQL, and BI software.
- Detail-oriented, able to work in a fast-paced environment, and manage competing tasks effectively.
Ferguson offers a comprehensive benefits package including medical, dental, vision, retirement savings, paid leave, employee assistance programs, and more.
Pay Range:
$4, $6,783.70 - Bonus or Incentive Plan eligible.
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