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Director of Leisure Strategy
3 months ago
About Hilton:
Hilton is one of the largest and fastest growing hospitality companies in the world, with more than 5,100 properties with more than 838,000 rooms in 103 countries and territories. In the nearly 100 years since our founding, we have defined the hospitality industry and established a portfolio of 14 world-class brands, including our flagship Hilton Hotels & Resorts brand, which is the most recognized hotel brand in the world. We have more than 69 million members in our award–winning customer loyalty program, Hilton Honors.
Position Statement:
The Director of Leisure Strategy is responsible for the overall Leisure strategy for the hotel, using analytics and data to anticipate market trends and identify new opportunities with new leisure partners. Reporting to the hotel's Commercial Director to create a long-term vision for the hotel's leisure playbook and leading the Leisure Sales team to expand existing relationships and solicit new customer accounts, while consistently striving to maximize revenue and promote relationships through effective negotiation of guest rooms for the Hotel del Coronado. This role also owns all initiatives and tactics to grow the lucrative Entertainment business for the hotel's Shore House and Beach Village neighborhoods.
Position Summary:
- Lead the existing Leisure sales team members to develop and implement business plan for top accounts focusing on inbound business to the San Diego and Coronado Markets with a high volume of sales leads and working with customers in multiple time zones.
- Responsible for team goals, performance reviews, incentive payout calculations.
- Attend weekly Marketing/Revenue meetings to ensure hotel is staying ahead of the booking window and launching initiatives pro-actively.
- Manage travel calendar and expenses for the Leisure sales team members.
- Approve team member requests for PTO.
- Work with Commercial Director and Revenue team to provide accurate forecasts and market trends.
- Instigate and create opportunities for marketing promotions and provide monthly reports on the ROI of leisure marketing campaigns, partner promotions, and market capture against the comp set.
- Responsible for reporting on complete qualifications of each account to determine at minimum: total revenue potential, booking patterns and histories, decision making factors, business/personal needs, resources, competition, and marketing.
- Work closely with the Leisure Sales and Marketing team to develop, maintain, and implement marketing plans and initiatives for key accounts.
- Solicit and develop new Entertainment accounts to generate business opportunities for the Hotel del Coronado.
- Travel to meet and develop client base as necessary including trainings, tradeshow participation, FAM trips, and retail travel agencies.
- Establish and maintain strong relationships with assigned accounts through ongoing communication.
- Partner closely with all related departments such as Revenue Management, Marketing, group sales, e-commerce, and Operations to help guide overall property strategies and tactics as appropriate.
- Continually uncover business opportunities including group tour and entertainment business.
- Other project and business development activities as directed by management.
- Manage property specific promotions, annual Consortia/FIT/LNR/CNR RFPS, contracts and relevant communications to accounts.
Supportive Functions:
In addition to performance of the essential functions, this position may be required to perform a combination of the following supportive functions, with the percentage of time performing each function to be solely determined by the supervisor based upon the particular requirements of the company.
· Direct the efforts of the sales/coordinators/reservations on site through effective oral and written communication while overseeing rate, and occupancy commitments for leisure transient room sales within each of the hotels, (Main Hotel, Shore House, Beach Village).
· Compiles and/or directs the preparation of reports pertaining to the operation of the leisure sales market to include, but not limited to the annual and monthly Forecast, Lead Management System, Account Production Reports, and Meetings.
· Develop and conduct persuasive verbal sales presentations to prospective clients. Meet with and entertain clients some of which will require travel.
· Organize and/or attend scheduled Sales Department and related meetings.
· Other duties as assigned by Commercial Director.
Qualifications:
The success in this role will demonstrate itself through the following attributes and skills:
· Works with a positive "can-do" attitude.
· Excellent verbal and written communications skills. Ability to multitask and attention to detail.
· Service from the "HEART" approach toward guests and the team.
Required Qualifications:
· Minimum Education: High School Diploma
· Minimum Years of Experience: 5 years
· Management Experience (type): Leisure Sales Management experience.
What are we looking for?
Since being founded in 1919, Hilton has been a leader in the hospitality industry. Today, Hilton remains a beacon of innovation, quality, and success. This continued leadership is the result of our Team Members staying true to our Vision, Mission, and Values. Specifically, we look for demonstration of these Values:
- Hospitality - We're passionate about delivering exceptional guest experiences.
- Integrity - We do the right thing, all the time.
- Leadership - We're leaders in our industry and in our communities.
- Teamwork - We're team players in everything we do.
- Ownership - We're the owners of our actions and decisions.
- Now - We operate with a sense of urgency and discipline
In addition, we look for the demonstration of the following key attributes:
- Quality
- Productivity
- Dependability
- Customer Focus
- Adaptability
What will it be like to work for Hilton?
Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all
The annual salary range for this role is $130K to $140K and is based on applicable and specialized experience and location.
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