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Director, Marketing

3 months ago

Columbia, Missouri, United States Boone Health Full time


Directs the overall communications and marketing activities for the Health System in the areas of advertising, media relations, public relations, external and internal communications, e-health (Internet and Intranet), market research, community education and events.

Develops and implements the marketing portion of the strategic plan to strengthen the hospital's position and image in the market and meet or exceed targeted volume, financial and market share goals.

Objectives of this role

Collaborate with Marketing and Community Wellness team to uncover insights for developing marketing and branding strategies for existing and new services.

Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new corporate accounts.
Responsibilities
Develops and adheres to departmental staffing, revenue and/or expense budgets. Responds to changes in the business which may affect the ability to achieve the budget goals.
Develops and directs implementation of the hospital's marketing plan by collaborating and partnering with other leaders.

Ensures the hospital's brand is consistently represented across all media deliverables by communicating brand standards to direct reports to ensure proper implementation.

Drives to position hospital as a national leader and bring national recognition to hospital by developing strong relationships with local and national media and overseeing media plan development and implementation in support of hospital goals and brand position.

Ability to assess new market and/or customer segments and development of appropriate strategies and tactics to drive penetration. Conduct landscape assessments.
Communications
Work with the PR team to identify and execute public relations efforts that align to branding and messaging
Identify and develop new topics and ideas to expand our thought leadership in the marketplace
Initiate processes for media inquiry responses and crisis communications, working closely with executive leadership to seek agreement on messaging strategy, timing and delivery
Overall responsibility for internal communication.
Required skills and qualifications
Successful track record in senior marketing role and campaign creation
Excellent leadership, communication, and decision-making skills
Experience in digital and print marketing, content marketing, and social media marketing
Proven ability to plan and manage budgets
Preferred skills and qualifications
Bachelor's degree required
Master's preferred in marketing, advertising, or communications
7 -10 years Marketing experience with 3-5 in leadership role. Preferably in healthcare
Proficiency with HTML, content management systems, and design software
Established roster of media and PR contacts
Desire to grow professionally through ongoing education

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