Assistant Manager, Community Management

2 weeks ago

New York, New York, United States L'Oreal Full time

Job Title:
Assistant Manager, Community Management (GA) L'Oréal LUXE

Division:
L'OREAL Luxe

Location:
NY, 10 Hudson Yards, New York, NY 10001

Reports To:
Brand Engagement Lead, Designer Brand Fragrances, L'Oréal LUXE

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty.

Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.


At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique.


Our portfolio is composed of 14 highly aspirational and multi-expert luxury such as Lancôme, Yves Saint Laurent, Giorgio Armani, KIEHL'S, URBAN DECAY, IT COSMETICS and YOUTH TO THE PEOPLE as well as lifestyle and couture brands such as RALPH LAUREN, MAISSON MARGIELA, AZZARO, VALENTINO, PRADA, VIKTOR & ROLF AND MUGLER.



What You Will Do:

Job Duties and Accountabilities

  • Utilize social monitoring platforms including Traackr and Sprinklr to identify new and organic creators (VIP
  • Nano) to bring into A&I programming
  • Support A&I team taking leadership over administrative roles that support the team in influencer, social, eventing and pr related activity critical to push forward brand process. Including but not limited to MyMarket, PO, Traackr management and secondary agency management
  • Actively monitor and assess communication and engagement with paid and earned influencer content across core social platforms with a focus on Meta and TikTok to identify opportunities and help support global team in approval of community management frame
  • Bring professional poise to in person eventing and support the team in event management, activation, and on site needs which support overall activations and social content delivered by talent and to owned channels
  • As approved and validated within global frame, actively engage & monitor communication with influencers that mention the brand via core social media channels
  • IG/FB, TikTok, Pinterest, etc. (via DM and in feed)
  • As approved and validated within global frame, actively monitor and engage where appropriate with earned influencer content to further build partnerships with influential talent
  • Monitor & report on community health and influencer metrics, and contribute to weekly reports showcasing performance of priority social channels by influencers
  • Create community within the LUXE field team by providing content calendar guidelines and actively monitor engagement by and with the field team
  • Identify and maximize social media listening and analytics tools for variety of projects including monthly summaries, launch reports, content deep dives, competitive benchmarking
  • Actively participate in weekly/monthly real time optimization calls with the LUXE Division community management lead
  • Analyze and report social channel and activation performance to quantify the effectiveness of campaigns and drive scalable learnings
  • Regularly track, analyze, and report on trends within the social space as well as the performance of campaigns, content, and overall sentiment analysis and share with the team to activate

Key Challenges, Issues and Complexity
This individual is observant, clever, and can multitask effectively.

They have something additive to say that is going to get people to click the "like" button, on social platforms and in real life.

This individual is closely in-tune with the overall social conversation, and can quickly identify trends, and engagement opportunities for the brands to take part.


The individual must possess the ability to pivot quickly as this function is in constant evolution and the landscape is changing by the minute.

This person must bring a collaborative mentality to the Advocacy & Influence space with a mindset of team success in all activations throughout the organization.

This individual is excited to grow within the A&I community and bring value to the team as needed.

They can look at data and find learnings, but they have the personality to interact with high level talent and internal stakeholders to ensure a luxury experience with the brand at every point of connection.


This individual has strong time management skills, with the ability to juggle multiple priorities and meet deadlines in a fast-paced, often-changing environment.

This individual is also a proactive problem-solver, with the ability to anticipate obstacles and quickly generate alternate solutions/ideas.

What We Are Looking For:

Required Qualifications:

  • College Degree
  • 3+ years of experience in Influencer Marketing, Community Management and Social Media
  • Passion for beauty, trends, social media, and storytelling
  • Luxury and/or beauty experience preferred
  • A natural relationship builder with the ability to work well wi

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