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Digital Media Buyer-
3 months ago
What's our secret sauce? We're not just a one-solution marketing company; we're a full-service, dedicated partner From omnichannel strategies to eye-opening data insights, response-inducing creative, seamless production, and sophisticated reporting tools - we've got it all
Our Mission:
To empower national and local businesses through performance-based marketing by executing complex location-based data-driven campaigns, leading to increased sales, sustainability, and an improved return on investment.
At Darwill, we don't just build marketing campaigns; we create a culture of success and positivity We value respect, collaboration, empowerment, and giving back to the community.
We're a team of spirited individuals working together to redefine client success.Apply now, and let's embark on a thrilling adventure together Your next chapter begins at Darwill.
Job Description:
Are you a savvy digital marketer who is eager to make a meaningful impact? Do you thrive in fast-paced environments where every day brings new challenges and opportunities? We're seeking a talented Digital Media Buyer to join our growing digital team As a key player on our digital team, you'll take ownership of crafting and executing cutting-edge paid media strategies across various digital channels.
This role offers an exciting opportunity to work with a wide range of clients, harness the power of data to steer digital strategy, collaborate with an amazing team, and join a friendly, family culture.
If this sounds like a fit for you, apply today.Responsibilities/Essential Functions:
and Execute Social Media Magic:
You'll be the architect behind our paid social media strategies, designing captivating campaigns that resonate across digital landscapes from social media, search, display, and more
Each Step of the Campaigns:
Take charge of digital advertising campaigns from start to finish. Oversee each step of execution including tracking creative performance, optimization, and daily updates to improve performance.
Local Campaigns:
Be the captain of our local campaigns.
Manage them with finesse by optimizing budgets, lead volume, and quality Data:
Decipher data, analyze campaign performance metrics and make data-driven recommendations.
Guide us in optimizing and improving campaigns while identifying any new Internal Teams:
Join forces with our creative team, marketing managers, and account managers to ensure every aspect of the campaign is finely tuned for maximum execution
Compliance and Best Practices:
Ensure campaigns sail smoothly within advertising regulations and industry Test:Embark down new trails with A/B testing and experimentation. Unlock insights that will help drive continuous refinement of targeting strategies, creativity, and messaging to improve campaign performance.
Perfectionist:
Master the art of pixel placement, conversion tags, and other tracking mechanisms across digital realms. Ensuring every pixel is in its place to capture accurate data to measure each campaign.
Assurance Master:
Put on your QA hat and conduct rigorous testing to verify the functionality and accuracy of tracking pixels and tags.
Documentation:
Chronicle your digital adventures with meticulous documentation of tracking implementations, testing procedures, and troubleshooting workflows. This documentation will guide our best practices and standards across the organization.
Qualifications:
degree in Marketing or similar fieldyears of experience in media buyingPPC/SEM experiencepaid social experienceability to drive results and achieve key performance indicators (KPIs) such as return on ad spend (ROAS), cost per acquisition (CPA), and conversion ratesin the Healthcare, Home Services, or Automotive industries is a plusof SEO principles and practices and their benefits for integrated marketing strategiesof ranking factors and search engine algorithmsto analyze data from search engines, analytics, and internal data, and make actionable decisions and recommendationsand willingness to learn in a constantly evolving digital marketing landscapecopywriting experienceof UTM parameterswith GA4
