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Circana Marketing Analyst

3 months ago

Stamford, Connecticut, United States Aquent Full time
Overview

Placement Type:
Temporary

Salary (USD):
$43.00-$48.00/hour

Start Date:


Our CPG (beverage) client is seeking a seasoned Marketing Data Analyst with strong experience using Circana to bring extensive expertise in supporting marketing teams with data-driven insights and analysis within the Consumer Packaged Goods (CPG) industry.

This role involves providing comprehensive support to the Marketing team, including data pulls, measures assistance, and report-building utilizing Circana's Unify platform.

With a strong analytical capability, you will excel in breaking down complex problems, tracking implications, and presenting findings through systematic approaches.


Responsibilities

  • Support day-to-day data requests from the Marketing team, including data pulls, help with measures,
and assisting with Unify navigation and report-building; provide providing guidance and
centralization of all brands' analysis paths (templated and ad hoc)

  • Leverage Circana data to pull, analyze and create reports that explain what is happening in the
marketplace across BTB's portfolio of brands.

Analytic Capability:
use a systematic approach to solving problems that involve breaking them into
smaller pieces, tracking the implications of situations, generating multiple alternatives, and making
comparisons of potential drivers in order to present findings.

Flexible:
skillfully apply different data sets and measures to deliver clear, fact-based responses to
project/request needs

  • Hypothesis-driven: consult with stakeholders to determine the business context to provide a
comprehensive response to requests. Liaison with CDSO and other functions to ensure consistency
of measures and product lists used for corporate reporting

Requirements

  • Marketing and/or Sales with a Consumer Packaged Goods (CPG) company or other companies using
syndicated or point-of-sale (POS) data

  • Knowledge of Beverage categories is strongly preferred
  • Experience with Circana's Unify platform required; POS data (Market Advantage) and Household
Panel (ScanPanel) knowledge essential - with exposure to alternate Circana solutions a plus (e.g.,
ShopperSights)

  • 3+ years of experience with syndicated data, analytics, and/or category management
  • Strong Excel skills
  • Good interpersonal skills and ability to manage, and work with, outside suppliers, including
dedicated Circana team

"The target hiring compensation range for this role is the equivalent of $43.00 to $48.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.

"

Client Description

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

We also offer free online training through Aquent Gymnasium . More information on our awesome benefits

Aquent is an equal-opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive