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Senior Business Analyst

2 months ago

Stamford, Connecticut, United States Spectrum Full time
Job Summary

The Senior Associate Business Analyst is responsible for delivering reports, analysis, and insights around campaigns and marketing performance across multiple marketing channels, with a focus on digital marketing and ecommerce sales. This includes marketing aimed at individual consumers and small-to-medium-sized businesses.

Key Responsibilities
  • Develop and maintain reports and analysis on marketing performance, including campaign metrics and customer behavior.
  • Work with complex data in a relational database environment to create reports and analyze strategy performance.
  • Consult with marketing peers on future strategies, explain variances in volumes, and provide performance reporting.
  • Manage marketing projects and ensure the integrity of data in the direct-to-consumer marketing data warehouse.
Requirements
  • 2+ years of marketing analytics experience, including experience with attribution modeling and forecasting techniques.
  • Advanced Excel and PowerPoint presentation skills, as well as expertise with data extraction, reporting, and visualization tools.
  • Bachelor's degree in Marketing, Mathematics, Statistics, Business, or Computer/Data Science.
About Us

Spectrum is a leading provider of broadband services, with a strong commitment to growing a diverse and inclusive workforce. We offer a comprehensive pay and benefits package, as well as opportunities for professional growth and development.