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Associate Director, Analytics Strategy
3 months ago
WHO WE ARE:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
WHERE YOU SHINE
LEADS DEVELOPMENT OF CLIENT STRATEGY AND NEW BUSINESS INITIATIVES THROUGH AN INSIGHTS-DRIVEN, DATA-BACKED APPROACH TO AID IN THE DEVELOPMENT OF CLIENT INITIATIVES. WORKING CLOSELY WITH THE MARKETING SCIENCE, STRATEGY, CCX, MEDIA, ACCOUNT MANAGEMENT AND CREATIVE TEAMS, THIS POSITION PROVIDES BOTH INTERNAL AND CLIENT-FACING CONSULTATIVE PERSPECTIVE ON RESEARCH, INSIGHTS, TOOLS, AND TESTING.
WHAT YOUR SUCCESS WILL LOOK LIKE
- Leverage sales (POS), market share, shopper behavior panel and/or survey data to answer key business questions across business categories including CPG, Financial Services, Dealer, and other Retail clients
- Support Marketing Science leads in partnering with account teams (agency and client) to develop brand growth strategies and commerce activation platforms.
- Partner with senior Commerce Strategy team members in the delivery and integration of conclusions and/or recommendations and actionable insights, including completing complex analysis and creating compelling visualizations for data or strategic storytelling
- Specific job functions include partnering with Marketing Science team members to:
- Provide analytics-based strategic insights and direction to aid in the development of reporting and analysis for clients.
- Act as a thought leader to account teams (agency and client) on campaign planning and campaign effectiveness.
- Lead the development of analytical plans and strategies to improve the effectiveness of activation.
- Support agency new business opportunities by bringing new methodologies and strategies and leveraging data to guide growth opportunities.
- Lead the Advanced Analytics team in reviewing reports, data sets, creating PowerPoint presentations, data visualizations and dashboards, report outputs, development of actionable insights & storytelling / playbook development.
- Review client deliverables for accuracy and manage timelines.
- Lead day-today analytics projects and assignments.
- Extract data from various tools and synthesize to tell a connected story on category trends and business opportunities
- Visualize data and insights output through Excel, or PowerPoint and Keynote presentations
- Complete data transformation, extraction, loading; merge formats
WHO YOU ARE AND WHAT YOU BRING
- Bachelors degree in marketing, business intelligence, data and analytics or similar field; Advanced degree in quantitative field such as Statistics, Social Science Research, Economics, etc. preferred
- 5-7 years of work experience performing qualitative, quantitative research and/or analytics initiatives
- Strong analytical skills and experience designing analytical solutions to address business problems
- Experience working with media, sales (i.e. Circana/IRI/Nielsen/Retail Link), and shopper panel (Circana/IRI/Nielsen Panel, Numerator) data preferred
- Experience working with e-commerce sales data and digital shelf intelligence tools preferred
- Proficient knowledge of advanced Excel
- Critical thinking; drawing conclusions, find creative solutions, structured problem-solving approach
- Know the difference between data, information and insights and guide others to understand the same.
- Bring an innovative mindset to all projects, owning new ideas and bringing forward suggestions for pushing the work forward
- Proven ability to communicate complex, technical concepts to non-quantitative audience
- Ability to build relationships across team, departments, vendors and clients
- Exceptional oral and written communications skills
- Ability to effectively manage timelines and deliverables of multiple projects simultaneously
