Director of Product Marketing

1 week ago

Darien, Connecticut, United States Finario Full time
Director of Product Marketing at Finario

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Large enterprises are digitally transforming their finance department capabilities to be more agile, efficient and strategic.

For them, Finario's cloud-based, purpose-built solution for capital planning is an ideal solution to improve how they select their Capex projects, improve their budgeting, forecasting and approval processes, and get the reporting they need to gauge performance.

Proven with a growing portfolio of leading companies in multiple industries across the globe, and poised for accelerated growth, joining the Finario team is an ideal opportunity for those who have experience in marketing enterprise software, embody an entrepreneurial spirit, and are eager to be part of the rapidly growing fintech space.

As the Director of Product Marketing for Finario, you'll join our growing marketing department, and work alongside our sales, product and partner teams to ensure that we are communicating to specific audiences our product features and benefits in the most compelling and engaging way possible, utilizing digital and traditional channels.

Do you thrive on taking complex concepts and making them artfully simple? Are you able to forge storytelling with essential sales skills to develop persuasive pitches, materials and demos? Are you equally comfortable writing a blog post or product brochure as you are in presenting to one or many on a demo, webinar or at a trade show?
If so, come join us and be a part of the future of corporate finance

Responsibilities:
Subject matter expert -

Be a go-to resource for executives and key internal teams
Positioning and messaging

  • You understand the product as well as anybody and are able to develop messaging that will differentiate us in the marketplace and appeal to specific segments. Collaborate with sales, marketing and product management to create differentiated positioning to drive growth.
Compelling content

  • Craft engaging and highquality sales and marketing collateral including written case studies, product briefings and collateral, slide presentations, videos, speeches and more; put together compelling pitches that makes people want to buy
Sales enablement

  • Partner with our sales team in demoing our product and develop tools and materials that help articulate our value proposition and move prospects down the sales funnel
Partner marketing

  • Become a key liaison to our growing list of technology and consultation partners
Customer intelligence

  • Be the expert on what customers of our product covet most, how their buying groups evaluate alternatives, and how decisions are made;
analyze and interpret market trends and competitive forces

Required Qualifications:

7+ years of B2B marketing, product management, sales engineering or management consulting experience with a SaaS or enterprise software business
5+ years of product marketing experience in a well-established enterprise software or SaaS company
Bachelor's degree
Excellent communicator who can tailor messaging to specific audiences; a proven ability to write clearly, concisely, and creatively is mandatory

Desired Skills & Experience:
Experience marketing to senior and mid-level finance executives at large corporations
Ability to be a scrappy, multi-dimensional multitasker who can successfully develop and execute projects in a startup environment
Basic understanding of financial concepts such as ROI and NPV

Compensation:
Competitive Salary, 401(k), Healthcare
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