Manager, Digital Marketing

2 weeks ago


Darien, Connecticut, United States Finario Full time
Finario is a fast growing SaaS company focussed on Strategic Capital Allocation & Capex Management. It's utilized by large enterprises worldwide to better prioritize capital project opportunities and drive long-term growth and profitability. And it is far and away best-in-class in its category.


As our Digital Marketing Manager, you'll report to the VP of Marketing and be responsible for helping to develop and execute the company's web presence and digital marketing strategies and campaigns across SEM, SEO, social media, email marketing and other activities.

You'll bring your curiosity and passion for trying new things to develop smart testing strategies and tactics that continuously challenge and improve results.


Are you comfortable with B2B marketing and corporate finance, have an entrepreneurial, "can do," roll-up-the-sleeves attitude and are able to pivot quickly from one initiative to another? You'll be right at home at Finario You'll be a part of building a world-class digital sales and marketing function, and have the opportunity to put your personal mark on our success.


Responsibilities:
Google Ads/paid search optimize our campaigns; continuously monitor performance and help manage our targets and spending
LinkedIn - setup and optimize lead generation campaigns
Web site oversee keeping variable content fresh while looking for new opportunities to improve the user experience, engage visitors, and drive conversions

SEO lead our effort to develop strategies and approaches that will help us reach our ranking objectives, engagement targets and competitive position.

Email campaigns oversee the management of our lists and execution of targeted drip campaigns
Reporting and interpretation of key marketing metrics

Requirements:
Bachelor's degree in marketing or related field
3-5 years relevant experience and expertise in digital marketing, including working in Google Ads, Google Analytics, LinkedIn, and SEO
Experience working in a WordPress environment
3-5 years hands-on experience with CRM and marketing automation tools such as Salesforce and AutoPilot/Hubspot/Pardot
Experience in B2B marketing, preferably in technology, SaaS, large enterprise solutions, and/or finance
Excellent written and verbal communication skills
Strong analytical skills with a proven ability to collect and interpret marketing data
Proven ability to work both independently and collaboratively, meet deadlines, and have accountability for final work product
Good design aesthetic
Sense of humor

Compensation:
Competitive Salary, Bonus, 401(k), Healthcare

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