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Creative Director

3 months ago

Grand Rapids, Michigan, United States Equity LifeStyle Properties Full time

Welcome to ELS Join our team at ELS, an organization with a strong reputation for excellence and a culture that values recognition. Currently, we are looking to fill the position of Senior Digital Strategist - MHV in Grand Rapids, Michigan.

  • What you'll do:

The Creative Director will track and analyze the performance of marketing campaigns, manage the marketing budget, and ensure alignment of all marketing materials with the company's brand.

  • Your responsibilities will include:
  • Developing strategies and tactics to enhance the company brand's visibility.
  • Implementing marketing campaigns from creation to execution.
  • Researching various organic and paid acquisition channels for marketing purposes.
  • Producing compelling website and blog content to attract and convert target customer groups.
  • Managing the marketing budget and allocating funds effectively.
  • Overseeing marketing collateral such as website banners, brochures, and case studies.
  • Measuring campaign performance and analyzing consumer behavior to optimize advertising efforts.
  • Experience & skills required:
  • Bachelor's degree in Marketing or related field; Master's degree is a plus.
  • Experience in designing creative marketing campaigns for target audiences.
  • Proficiency in website analytic tools like Google Analytics and web optimization.
  • Hands-on experience with Google AdWords campaigns.
  • Strong attention to detail and communication aesthetics.
  • Up-to-date knowledge of online marketing trends and performance measurement practices.

In exchange for your expertise, we provide a competitive benefits package that includes medical, dental, and vision coverage, employer-matched 401(k), and paid time off.

About ELS: ELS offers an inviting environment for individuals to cultivate a rewarding career, with ample opportunities for growth and development.

As an Equal Opportunity Employer, we are excited to review all applications and appreciate your interest in joining our team.