Strategic Marketing Manager

2 weeks ago

Cincinnati, Ohio, United States Meridian Bioscience Full time

About Meridian

Meridian Bioscience is a fully integrated life science company that develops, manufactures, markets and distributes a broad range of innovative diagnostic products. We are dedicated to developing and delivering better solutions that give answers with speed, accuracy and simplicity that are redefining the possibilities of life from discovery to diagnosis. We are looking for talented and passionate individuals that help drive our vision. Our innovative culture will allow interested candidates to discover and create, through collaboration, cutting edge solutions to tough problems.

Job Summary

Responsible for the new product development process, from concept to full commercial launch. This role will take the lead assessing the market, collaborating with project teams to move products through the pipeline, outlining product requirements, building and executing go-to-market and launch plans, and partnering with commercial marketing and sales training to ensure the sales force is equipped with tools to sell new products. Work cross-functionally with R&D, Operations, QA/RA, Project Management, Product Management, Finance, and Sales to drive Meridian strategy.

Key Duties

Tasks/Duties/Responsibilities:

Lead the global pre-launch activities of new products Partner with R&D, Operations, Regulatory, Quality, Project Management, Product Management, Finance, and Sales in new product development projects Work with global commercial marketing teams to develop sustainable product go-to-market plans that include market assessments, competitive analyses, product overviews, targeting/customer segmentation, messaging, sales tools, collateral, promotions, servicing, and pricing. Collaborate with product managers, sales trainers, and marketing and sales leaders to develop and execute comprehensive new product launches and sales training on new products. Complete market assessments, build business cases and product requirements, and make recommendations for new products to enhance the pipeline. Establish relationships with key opinion leaders to gather technical information and to understand current trends in the medical diagnostic market. Help identify, assess, and drive potential business opportunities to identify growth opportunities in both revenue and profit

Other Duties/Physical Requirements:

Must be able to concentrate, analyze and solve complex issues throughout the course of the work shift. Ability to walk up and down several flights of stairs throughout the workday in a multi-location facility. Must be able to lift to 20 pounds of supplies or finished product throughout the work shift. Must be able to wear personal protective equipment (latex or nitrile gloves, face shields/safety glasses, etc.) Must be able to adhere to applicable biosafety practices when on the manufacturing floor or in laboratories. Ability to stand, stoop, reach, push and pull throughout the course of the work shift. Loading/unloading vehicles with literature, manuals, account files, demo instruments, and demo kits. Set-up and tear-down of exhibit booths

Qualifications

Minimum Education or Equivalent Experience Required/Preferred:

Bachelor's degree in marketing, business or related business field OR degree in related scientific discipline with appropriate experience. MBA preferred. A least five years of experience in marketing in clinical laboratory diagnostics Experience in the IVD industry and/or clinical diagnostic labs Must have experience in product development, successful product launches, and/or new product introductions

Competencies Required or preferred:

IVD market and product knowledge Strong business acumen, analytical skills, and strategy development skills Strong project management and organizational skills Strong drive for results and business ownership Coachability for rapid adaptation to company processes Excellent interpersonal, organizational, written, and oral communications skills Ability to work independently as well as collaboratively in a team setting with peers and colleagues in a cross functional setting

Required Travel %:

25%

*We are proud to be an EEO/AA employer Minority/Female/Disability/Veteran. We maintain a drug-free workplace and perform pre-employment substance abuse testing. (USA Only) *

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