Marketing Automation Manager

1 month ago

Cincinnati, Ohio, United States FIS Global Full time

Position Type :

Full time

Type Of Hire :

Experienced (relevant combo of work and education)

Education Desired :

Bachelor of Commerce/Business

Travel Percentage :

1 - 5%

Job Description

Every day, our teams innovate across the world of finance. We collaborate to work smarter, while making a difference. We believe in diversity and inclusivity, giving a voice to everyone on the team. And we celebrate our success together.

What you will be doing:

* Develop and implement marketing automation strategies that align with business objectives
* Research and evaluate marketing automation solutions to select the best fit for campaigns

Serve as marketing automation administrator across our multiple instances.

Develop and maintain data, field and system governance policies for our marketing automation system with collaboration with our data, and our non-Marketing teams who use our marketing automation system.

Create and maintain marketing automation workflows and asset templates
* Develop and execute lead nurturing programs to nurture leads through the sales funnel
* Analyse marketing automation data to track campaign performance and identify areas for improvement
* Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process
* Stay up-to-date on the latest marketing automation trends and technologies

Set up and manage webinars

What you bring:

* 5+ years of experience in Marketo
* Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo
* Strong understanding of Marketo marketing automation platform and functionalities
* Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce)

Basic HTML, CSS, JavaScript knowledge
* Excellent communication, interpersonal, and analytical skills
* Ability to work independently and as part of a team
* Experience managing multiple Marketo instances, tied to separate CRM instances

Marketo Certified Expert Certification
* Strong understanding/experience with Salesforce and Marketo sync
* Experience with data analysis tools such as Google Analytics and Tableau
* Ability to present complex information to both technical and non-technical audiences

What we offer you:

A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities

A broad range of professional education and personal development possibilities

A variety of career development tools, resources and opportunities

Time to support charities and give back in your community

A fantastic range of benefits designed to help support your lifestyle and wellbeing

Privacy Statement

FIS is committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.

EEOC Statement

FIS is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics. The EEO is the Law poster is available here supplement document available here


For positions located in the US, the following conditions apply. If you are made a conditional offer of employment, you will be required to undergo a drug test. ADA Disclaimer: In developing this job description care was taken to include all competencies needed to successfully perform in this position. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis.

Sourcing Model

Recruitment at FIS works primarily on a direct sourcing model; a relatively small portion of our hiring is through recruitment agencies. FIS does not accept resumes from recruitment agencies which are not on the preferred supplier list and is not responsible for any related fees for resumes submitted to job postings, our employees, or any other part of our company.

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