Director of Paid Social

1 week ago

Bakersfield, California, United States Prosana Full time

Do you want to be part of a revolutionary brand that is transforming the way we energize and focus? Then don't miss this Director of Paid Social opportunity

Born out of a personal journey to overcome focus issues and the adverse effects of stimulants, the brand is on a mission to make everyday products healthier, starting with coffee. Their founder discovered the life-changing benefits of functional mushrooms and nootropics, leading to the creation of their unique blends that help people regain control of their lives without the jitters or crashes.

Having rapidly gained popularity since its inception, the brand is now looking for a Director of Paid Social to join its growing team. Read on to find out more

WHAT YOU'RE GETTING YOURSELF INTO

As a Director of Paid Social, you'll be at the forefront of the brand's advertising success. This high-level role not only involves shaping the strategy, campaign planning, and budget management but also eventually leading a team of SEM and Paid Social buyers. Your expertise will drive the launch and optimization of cutting-edge campaigns, propelling a brand that is revolutionizing how we energize. You'll oversee all active ads, continually innovate with new angles, campaigns, funnels, and offers. Your strategic insights will guide the creative team, highlighting what's working, what needs exploration, and analyzing why certain angles fell short. This is your opportunity to make a substantial impact on a brand that is redefining everyday products, steering their advertising efforts to new heights.

WHAT'S IN IT FOR YOU

  • A fully remote (or hybrid) position and team, so you can be sipping a coffee on your balcony in the morning while updating the creative brief - forget commuting
  • Growth opportunities that will allow you to develop your skills and go towards a path that interests you
  • Health, vision, and dental insurance to ensure you stay in top shape. Whether it's a routine check-up or an unexpected issue, we've got you covered, so you can focus on what you love without any worries
  • Unlimited PTO to ensure you have the flexibility to recharge and take care of yourself
  • $500 monthly health credit to use towards massages, therapy, and general wellbeing, helping you maintain a healthy balance
  • Several team trips per year to build connections and have fun together
HOW YOU WILL SPEND YOUR TIME
  • Ensure consistent achievement of monthly ROAS and CAC goals on paid platforms through effective campaign planning and execution
  • Analyze performance data regularly to extract meaningful insights, utilizing these findings to optimize campaigns and achieve better outcomes
  • Foster seamless collaboration with the creative team, facilitating brainstorming sessions to generate innovative ad copies and creative concepts for testing, and providing detailed insights into what's working and what's not
  • Effectively and consistently communicate with the creative team about what is working in the account, what needs further exploration, and which angles failed and why
  • Strategize on best channel mixes to drive the maximum growth, identifying new areas of opportunity to scale - both in digital media as well as traditional media
  • Improve conversion rates by conducting thorough funnel analysis and suggesting strategic enhancements to simplify the customer journey
  • Deep dive into customer personas to gain profound insights into target audiences, while also monitoring competitor activities to anticipate market shifts proactively and maintain a competitive edge
  • Stay updated on the latest trends, updates, and best practices in eCommerce and media buying, refreshing strategies and methodologies to remain competitive and relevant
  • Nurture and grow a world-class paid media team that will be able to scale the brand on all platforms
WHO YOU ARE
  • You have several years of experience in media buying and have directly managed clients with an ad spend of at least $1.5MM per month
  • You have strong hands-on experience working with Meta and a deep understanding of other paid channels such as TikTok, Snapchat, Google and Pinterest
  • You have worked with clients from the D2C industry, either as part of an in-house team or an agency
  • You have t-shaped marketing knowledge, understanding different areas of the marketing funnel
  • You have strong copywriting skills that help make hesitant customers convert
  • You have the drive to consistently improve yourself, and actively spend your time reading about new trends, industry changes, and best practices
  • You are detail-oriented & love analyzing and tracking data
  • You are a self-starter and is able to motivate yourself without others' guidance
  • You are fluent in English, both written and verbal

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